Responsibilities

• Set the growth strategy across Meta and TikTok and manage the agencies responsible for execution. You know what strong ROAS looks like because you have been in the ad account yourself.
• Own the Amazon channel through our agency: advertising strategy, TACOS targets, listing optimization, and revenue growth
• Own the lifecycle email/SMS agency relationship. Set clear KPIs, hold them to established metrics, flag underperformance early, and push for both profitability and growth.
• Benchmark conversion rate, AOV, LTV, CAC, and ROAS against best-in-class DTC brands. Identify gaps and close them
• Track spend and sales across every channel. Know exactly where we are profitable, where we are not, and by how much. Flag gaps early and present a plan to close them
• Track performance across all channels with the kind of attention to detail where nothing slips through
• Set up and optimize Instacart and Ibotta campaigns
• Manage Thrive Market channel performance
• Build our affiliate/ambassador program from scratch using Social Snowball, set aggressive KPIs, and manage the community manager already in place
• Take on ad hoc projects related to digital growth as they come up. Whether it's researching a new platform, standing up a landing page, pulling together a competitive analysis, or testing a new channel, you take ownership and execute quickly without needing to be told how

Requirements

• 7-10+ years in digital growth, performance marketing, and e-commerce at a DTC or CPG brand
• Hands-on ad buying experience across Meta and/or TikTok. You have been in the ad account, you understand campaign structure and creative testing, and you use that experience to get more from agencies
• Deep knowledge of lifecycle/retention marketing: flow architecture, segmentation, deliverability, revenue attribution. This is a core skill, not a checkbox
• Financially sharp. You track spend and revenue by channel, you understand unit economics and contribution margins, and you make growth decisions with profitability in mind
• Experience managing Amazon advertising and familiarity with TACOS, keyword strategy, and listing optimization
• Experience with Instacart and ideally Ibotta campaign management
• You have built or scaled an affiliate/ambassador program
• Scrappy and resourceful. You will jump into Shopify, GA, or any platform to pull data, troubleshoot, or get something done rather than waiting on someone else
• You have managed agencies and vendors and you know how to get the best out of them
• Extremely competitive with an insatiable drive to win
• Experience managing and building a team

Benefits

• Medical, Dental, and Unlimited PTO (once full-time)