Responsibilities

• Own end-to-end go-to-market strategy for Bitcoin Dollar's USD Vault and BTC Vault launches, with a singular focus on driving TVL growth and wallet activations
• Build and execute crypto-native marketing across Twitter/X, Discord, Telegram, and crypto media — develop the content engine, voice, and narrative that positions Bitcoin Dollar's vaults as the highest-yield USD and BTC products in DeFi
• Identify, recruit, and manage relationships with KOLs, DeFi influencers, and crypto-native content creators to amplify awareness
• Drive listings and visibility on DefiLlama, DeFi Pulse, CoinGecko, Zapper, and major DeFi aggregators
• Develop and execute partnership strategy with complementary protocols (lending markets, yield aggregators, wallets, and DeFi platforms) to expand distribution and sBTCD composability across the ecosystem
• Design and launch growth programs including referral loops, early depositor incentives, points programs, and community campaigns to bootstrap and retain TVL
• Run structured customer discovery — define two to three core user personas (yield-seeking stablecoin holders, BTC long-term holders seeking yield, DeFi power users), validate positioning through on-chain wallet analysis and user interviews, and build a deep understanding of what drives depositor behavior
• Conduct competitive analysis across the DeFi yield landscape (Gauntlet, Steakhouse, Sentora, Ethena, Sky, Morpho, Pendle, Aave, Yearn, Lido, etc.) to identify positioning opportunities and inform product roadmap decisions
• Serve as the voice of the customer to the engineering team — translate user feedback and market intelligence into actionable product insights that shape the roadmap
• Establish, track, and report on growth metrics including TVL, wallet growth, conversion funnels, community engagement, and retention
• Represent Bitcoin Dollar at industry events, conferences, Twitter Spaces, and podcasts to build brand credibility and ecosystem relationships

Requirements

• 5+ years in growth, marketing, or business development with at least 2+ years in DeFi or crypto
• Demonstrated track record of growing a DeFi protocol's TVL, community, or user base — you can point to specific results
• Deep understanding of DeFi mechanics: yield farming, liquidity provision, vaults, staking, governance tokens, and on-chain analytics
• Strong crypto-native network and presence — active on Twitter/X, Discord, and Telegram with real relationships in the ecosystem
• Product marketing instincts: ability to define user personas, run customer discovery, conduct competitive analysis, and translate market insights into positioning and messaging
• Proficiency with on-chain analytics tools such as Dune, Nansen, or Arkham for user research and competitive intelligence
• Excellent written communication — you can craft compelling narratives, threads, and content that resonate with DeFi audiences
• Scrappy, self-directed executor who thrives as an individual contributor building the playbook from scratch, not managing a team
• Strong analytical skills with ability to set up growth dashboards, run experiments, and make data-driven decisions
• Comfortable operating in ambiguity at an early-stage protocol where priorities shift and you wear many hats
• Ability to work overlap with EST or PST

Preferred

• Experience at a yield-focused or stablecoin protocol (Gauntlet, Steakhouse, Sentora, Ethena, Sky, Morpho, Pendle, Aave, Yearn, Lido, etc.)
• Background in product management or product marketing at a fintech or crypto startup
• Experience designing and launching token incentive programs, points systems, or liquidity mining campaigns
• Familiarity with Ethereum ecosystem tooling, ERC-20 standards, and cross-chain interoperability
• Experience with institutional DeFi — understanding how treasuries, DAOs, and institutional allocators evaluate yield products
• Track record of securing DeFi media coverage, podcast appearances, or crypto press placements