Head of Growth, Consumer (backed by Y Combinator, $5M+ ARR, $20M+ raised) at Legion Health | San Francisco, CA | $170K/yr – $300K/yr

Legion Health

Head of Growth, Consumer (backed by Y Combinator, $5M+ ARR, $20M+ raised)

San Francisco, CA (Remote)

$170K/yr – $300K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel consumer growth while balancing healthcare trust and regulatory constraints, focusing on funnel efficiency, creative systems, and data-driven prioritization.

Lead paid media across Meta, TikTok, Google and emerging channels to optimize CAC, LTV, and payback.
Build a fast, creator-led content and influencer program that converts to appointments with compliant social proof.

Job Description

Responsibilities

Own Legion’s consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
Build a creator and influencer program that drives measurable acquisition, not vanity awareness: whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
Build Legion’s SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
Partner with product, data, clinical, legal, compliance, and operations to make growth fast without breaking patient trust, clinical quality, or healthcare marketing rules.
Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.

Legion Health

Legion Health is a pioneering high-quality telepsychiatry startup dedicated to transforming patient care through advanced technology. We leverage cutting-edge language models and robust data analytics to enhance our patient-provider interactions, improve access to mental health services covered by insurance, and streamline our clinical operations. Our mission is to integrate innovative AI solutions into every facet of world-class psychiatric care, ensuring providers and patients benefit from the most effective and efficient treatment strategies.

Founded in 2021

San Francisco, California, USA

22 employees (2 in marketing)

www.legionhealth.com