Responsibilities

• Architect & Execute the PLG Motion: Design the end-to-end Product-Led Growth strategy and then build it yourself. You will personally set up the campaigns, write the messaging, and define how developers and clinical platforms discover, test, and integrate our Sona-2 API.
• Hands-On Funnel & Analytics: Implement rigorous tracking, attribution, and analytics infrastructure. You will be in the tools daily, obsessing over CAC, LTV, activation rates, and time-to-first-API-call, iterating constantly to remove friction.
• Developer & Clinical Marketing: Build the positioning, messaging, and campaigns necessary to win the trust of highly technical developers and deeply skeptical clinical buyers.
• Build "Agentic" Growth: You won't just hire traditional human marketers; you will personally build and integrate AI and agentic workflows (content generation, automated outreach, autonomous campaign optimization) into our GTM motion to give us an asymmetric advantage.
• Team Building: Act as our first growth hire. As we scale toward Series A, you will earn the right to recruit, hire, and manage a world-class growth team (including technical growth engineers and performance marketers).
• Cross-Functional Execution: Work directly in the trenches with Product and Engineering to ensure the product roadmap supports viral loops, self-serve onboarding, and growth metrics.