Responsibilities

• Develop the New Customer Acquisition Strategy
• Develop and lead integrated acquisition strategies aligned to priority audiences, products, and strategic account segments to generate qualified pipeline and new customers.
• Lead Integrated Growth Campaigns
• Translate product marketing positioning and content marketing assets into integrated acquisition campaigns across digital channels, industry events, partnerships, and account-based marketing programs.
• Capture High-Intent Demand
• Identify high-intent buyer signals and optimize acquisition channels—including organic search, paid media, and website conversion paths—to capture new prospects actively researching solutions.
• Build Scalable Marketing Automation and Engagement Programs
• Develop automated engagement and nurture programs that move prospects through the acquisition funnel and convert interest into sales conversations.
• Establish Growth Measurement and Attribution
• Define and implement clear funnel metrics and attribution models that measure marketing’s contribution to pipeline and revenue, enabling data-driven decision making.
• Lead and Develop the Growth Marketing Team
• Lead a high-performing growth team responsible for demand generation, account-based marketing, and funnel optimization while fostering a culture of experimentation and accountability for pipeline results.
• Partner closely with Marketing Operations to ensure campaigns, engagement, and pipeline are accurately tracked in Salesforce and marketing automation systems.
• Strong commercial mindset with the ability to translate marketing programs into measurable revenue impact.
• Excellent communication, planning, prioritization and organizational skills.
• High attention to detail with the ability to manage multiple priorities and initiatives.
• Comfortable working cross-functionally with sales, product marketing, content, and events teams.
• Ability to evaluate performance data and continuously optimize programs through experimentation.

Requirements

• 6-10 years of experience in B2B marketing with a focus on growth marketing, demand generation, or acquisition strategy
• Demonstrated experience generating pipeline for subscription, SaaS, or information services businesses.
• Experience managing the full acquisition funnel from market engagement through opportunity creation.
• Proven leadership experience building and managing high-performing marketing teams.
• Strong experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred).
• Experience working closely with commercial teams to align marketing programs with revenue priorities.

Preferred

Benefits

• - Competitive compensation: Compensation is aligned with experience for candidates who meet the full scope of the role and bring relevant senior-level experience.
• - 401K
• - Wellbeing Allowance of $500/annum
• - Private medical cover
• - Annual leave and an extra day off to celebrate your birthday