Responsibilities

• Lead DAZN’s global commercial research and insights strategy to support advertising revenue growth and strengthen market positioning.
• Develop audience narratives, consumer insights, category trends, and thought leadership that showcase the value of DAZN’s sports fans.
• Own the global advertising measurement strategy across brand, performance, sponsorship, attribution, incrementality, reach, and attention metrics.
• Build audience intelligence frameworks, segmentation models, and planning tools to help advertisers effectively engage high-value sports audiences.
• Partner closely with Sales, Marketing, and commercial teams to deliver impactful client pitches, insights, and data-driven narratives that drive growth.
• Establish and manage strategic partnerships with leading research and measurement organisations to enhance DAZN’s measurement capabilities and industry presence.
• Create innovative measurement solutions with agencies and advertisers while helping shape best practices across the wider advertising ecosystem.
• Build and lead a high-performing global team across commercial research, audience insights, marketing science, analytics, and data visualisation.

Requirements

• 8+ years’ experience in advertising research, audience measurement, marketing science, analytics, or commercial insights.
• Proven leadership experience within media, streaming, television, digital publishing, advertising technology, agencies, or measurement organisations.
• Experience working with major agencies, advertisers, and enterprise-level clients to deliver commercial insights and measurement solutions.
• Track record of leading global teams and collaborating across multiple regions and markets.
• Deep expertise in cross-platform advertising measurement, audience analytics, and brand effectiveness.
• Strong understanding of attribution, sponsorship measurement, streaming advertising, and first-party data strategies.
• Experience applying research methodologies and consumer insights to influence commercial decision-making.
• Passionate about sports media, digital platforms, and using data to drive advertiser value.

Benefits

• Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.