Responsibilities

• Define, articulate, and own a clear long-term creative vision aligned with brand positioning, commercial strategy, and global marketing priorities.
• Lead concept development and creative direction for integrated campaigns across brand, performance marketing, partner, social, and emerging channels.
• Champion a culture of experimentation and test-and-learn approaches, including creative testing, multivariate messaging, and format innovation, to drive engagement and conversion.
• Ensure the highest quality and consistency of creative execution across internal teams and external agencies or freelancers, balancing excellence with timelines and budgets.
• Apply strong problem-solving skills to address creative challenges and deliver innovative, scalable solutions.
• Lead and inspire a distributed in-house creative team of designers, writers, and project managers, fostering collaboration, accountability, and a culture of quality and excellence.
• Provide clear direction, constructive feedback, and mentorship to elevate both individual performance and overall output.
• Establish and continuously improve processes, workflows, and service-level agreements (SLAs) to ensure efficient intake, prioritisation, and delivery of creative work across regions and stakeholders.
• Manage creative budgets, resourcing models, and vendor relationships to balance speed, quality, and cost effectiveness.
• Act as a trusted authority on brand standards, including Allianz brand guidelines, partner brand requirements, compliance considerations, and best practices.

Requirements

• 12+ years of experience in creative or marketing roles, in agency and/or in-house environments
• 5+ years of people leadership experience
• Proven ability to manage multiple projects and priorities in a fast-paced, global environment
• Demonstrated success in leading, mentoring, and scaling creative teams across regions and markets
• Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field or an equivalent combination of education and experience
• Advanced knowledge of Adobe Creative Cloud, Figma, and other industry-standard design
• Strong understanding of branding principles and the application of brand standards at scale
• Ability to interpret performance data and audience insights to inform creative and strategic decisions
• Up-to-date understanding of creative, design, and marketing best practices

Preferred