Head of Global ISV Marketing, Global Partner Marketing

New York City, NY (Unknown)

$156K/yr – $232K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Lead global partner marketing and ABM programs to scale partner-led demand, align with AWS demand generation, and build a high-performance team that coordinates across field marketing and sales to drive pipeline and partner growth.

  • Own partner marketing strategy and ABM programs, unifying campaigns, digital, events, and MDF planning with AWS-led demand gen.
  • Build and develop a partner marketing team and ABM specialists to execute integrated demand-gen programs and partner events.
  • Collaborate with field marketing, global and regional teams to align priorities, share best practices, and accelerate opportunities and pipeline through partner programs.

Job Description

Responsibilities

  • Develop, own and execute the Global ISV marketing plan including partner coverage, integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
  • Develop, own and execute the ABM plans to support partner growth strategies with customers.
  • Hire and develop a team of partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
  • Partner closely with field marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
  • Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
  • Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
  • Work with global and regional teams to share best practices and ensure alignment across different marketing efforts.
  • Set goals, measure and report outcomes to the internal business and external partner stakeholders.

Requirements

  • 10+ years of professional non-internship marketing experience
  • Experience managing teams
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience driving direction and alignment with cross-functional teams

Preferred

  • Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
  • Experience leading across multiple locales

Benefits

  • comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits.
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