Responsibilities

• Own end-to-end marketing strategy and execution for an assigned portfolio of DWP festivals, from initial campaign kickoff through post-event wrap.
• Treat every phase of the campaign calendar—on-sale, lineup announcements, presales, final push—as a distinct sales opportunity, with messaging and urgency tailored to each moment.
• Develop integrated marketing plans spanning paid media, organic social, email, partnerships, and on-site activations, with pass sales as the north star metric at every stage.
• Stay tightly connected to ticketing, talent, and operations so you’re never caught off guard by an on-sale date, lineup drop, or inventory shift.
• Monitor daily sales pacing across your portfolio; identify problems early and act on them immediately rather than waiting for the numbers to fix themselves.
• Lead the full marketing strategy and execution for new DWP festival brands and event launches, from initial market assessment through on-sale and beyond.
• Define the “Keys to Success” for each new property: identify the target audience, map the competitive landscape, establish the brand voice, and build the go-to-market plan from the ground up.
• Coordinate across talent, ticketing, sponsorship, and creative to ensure every element of the launch is aligned and timed for maximum market impact.
• Instill a sense of urgency and solution-oriented thinking in every direct report: every campaign decision should start with the question, “How does this sell more passes?”
• Build a high-accountability team culture where issues are surfaced quickly and met with action, not analysis paralysis.