Head of Enterprise Marketing

New York, USA (Hybrid)

$150K/yr – $250K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the go-to-market for Photoroom\'s large-enterprise segment, building ICPs, assets, and a multi-channel growth engine to feed sales.

  • Own go-to-market strategy and top-of-funnel growth delivering a strong sales-qualified lead pipeline.
  • Must-have: 8-10+ years in B2B growth/marketing with multi-channel enterprise experience.
  • Standout: Experience in product-led and sales-led motions with revenue ops collaboration.

Job Description

Responsibilities

  • Lead the go to market strategy and deliver the growth & marketing execution for the sales-enabled, large enterprise business by delivering a high quality sales qualified lead pipeline & sales enablement and contributing to overall marketing & growth including brand initiatives.
  • Build ICPs, positioning, customer industry pages, enable sales with assets and case studies
  • Develop strategy & execute for top accounts including through owned and 3rd party events collaborating closely with sales
  • Grow top of funnel through content and paid marketing
  • develop pipeline by identifying and improving experience for leads who test the product and developing other product-related growth initiatives
  • Partner with Revenue Operations to build scoring model, funnel, reporting and other RevOps related initiatives
  • Hire, coach and inspire lean GTM squad

Requirements

  • 8-10+ years in B2B growth/marketing
  • Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, product, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets.
  • Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes.
  • Built or scaled enterprise marketing with focus on sales qualified pipeline for with multiple channels and 2x+ growth
  • Led demand generation from <$5M to $30M+ ARR
  • Track record of 2x+ ARR growth through enterprise and ideally self-serve SaaS
  • Experience in both Product Led Sales and sales-led motions
  • Built or scaled B2B demand engine with both self-serve and enterprise

Preferred

  • Partnered with Product on PLG loops
  • Worked in retail or ecommerce marketing
  • Experience in B2B within B2C organization
  • Contributed to and iterated on pricing strategies
  • 2+ year tenures in relevant roles

Benefits

  • Regular team gatherings, including in-person onboarding in Paris (1-2 weeks), yearly company offsite and team retreat, quarterly in-person meetings (monthly during probation period), and social events like winter party and hackathons.
  • 30 days annual leave plus local public holidays
  • Competitive equity package with stock options/BSPCE, giving you ownership in our growing company
  • $1000 one-time home office grant
  • €1,000 annual learning and development budget for training, courses, books, and skill development
  • Private health insurance
  • Access to personalized mental health support , including 1:1 sessions with therapists or coaches, self-care tools, and well-being resources via MokaCare
  • Sports and cultural activities reimbursement
  • Relocation support available if require move to New York, including apartment finding.
Photoroom logo

Photoroom

4.9 Glassdoor

Photoroom is the world's #1 AI Photo Editor for businesses of all sizes. Our mission: to put the power of great images into more people's hands.For support, please contact help@photoroom.com.Since launching in 2019, Photoroom has been downloaded over 300 million times.Photoroom was also named Editor's Choice by both Google and Apple.

Founded in 2019
New York, New York, USA
621 employees (433 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
18.5M
Monthly Google Ads Budget
$307.8K
Traffic Source Mix
Search
52.5%
Direct
45.9%
Referral
1.3%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~644

Marketing Team

Marketing Team Size
71 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$62.1M
Last Raise
$43M
Series B, 2 years ago

Funding History

  • Feb 2024
    Series B • $43M
  • Nov 2022
    Series A • $19M
  • Aug 2020
    Seed • $125K

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