Head of Ecommerce (Conversion Rate Optimization)- Full Time, Hybrid-LA at Orca Brands | El Segundo, CA | $110K/yr – $150K/yr

Orca Brands

Head of Ecommerce (Conversion Rate Optimization)- Full Time, Hybrid-LA

El Segundo, CA (Hybrid)

$110K/yr – $150K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive end-to-end ecommerce optimization across acquisition, conversion, and retention, leading CRO, funnel experiments, and personalization to lift CVR, AOV, and LTV across brands.

Growth Systems: Architect and optimize full-funnel experiences from cold traffic to repeat purchasers, coordinating with paid media, product pages, and checkout flows.
Testing & Data: Lead an ongoing A/B/multivariate roadmap, identify bottlenecks via analytics and heatmaps, and translate insights into actionable experiments.
Team & Platforms: Manage a cross-functional CRO squad, own Shopify storefront performance, and collaborate with designers, developers, and copywriters to scale tests.

Job Description

Responsibilities

Architect full funnel experiences from acquisition through retention.
Build new evergreen funnels that dramatically increase conversion, AOV, and LTV.
Write or edit high-intent, persuasive copy (headline, hooks, benefits, objections, upsells/downsells).
Work with paid media to develop funnels aligned with traffic quality, platform constraints, and creative strategy.
Own and manage the companywide CRO program across all brands and landing pages.
Create, prioritize, and execute an ongoing A/B and multivariate testing roadmap.
Identify conversion bottlenecks and opportunities across user journeys using analytics, heatmaps, and user behavior insights.
Lead development of new high-converting product pages, advertorials, quiz funnels, and checkout flows.
Collaborate with designers, developers, and copywriters to launch tests quickly and at scale.
Own all Shopify storefront performance, merchandising, and on-site UX.

Requirements

3-5+ years of experience in Head or Director of E-commerce, CRO, or growth roles—preferably in DTC, beauty, wellness, or consumer products.
Expert-level copywriting ability (direct response & performance-oriented).
Proven track record of improving CVR, AOV, and LTV through testing and funnel innovation.
Deep knowledge of Shopify, landing page systems, email/SMS platforms, experimentation tools (e.g., Google Optimize alternatives, VWO, Convert, etc.).
Strong analytical skills with fluency in GA4, attribution tools, and testing frameworks.
Experience building funnels that convert cold traffic at scale.
Ability to lead cross-functional teams and manage fast-moving projects.
Strategic thinker with hands-on execution.

Orca Brands

ORCA Brands is a product-led consumer brand group based in the United States. We build, scale, and operate high-performance eCommerce brands designed for long-term growth.Our focus is simple: create better products, build stronger systems, and raise the standard of execution. We invest in innovation, disciplined operations, and continuous product improvement to develop brands that not only grow, but last.As we scale, we prioritise building teams that thrive on ownership, high standards, and clear expectations. Growth brings complexity, and we believe that strong systems and leadership are what enable companies to break through ceilings and reach the next level.At ORCA Brands, we’re committed to building products and a company that stand the test of time.

Founded in 2016

El Segundo, California, USA

17 employees (5 in marketing)

orca-brands.com