Head of E-Commerce - Health & Wellness

Los Angeles, CA (Remote)

$175K/yr – $200K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize the Shopify Plus storefront as the main revenue engine, coordinating CRO testing, on-site merchandising, and marketplace integrations to lift conversions, AOV, and revenue across DTC and marketplaces.

  • Growth & Merch: own storefront UX, homepage/collection/PDP merchandising, on-site promotions, and lifecycle messaging to drive conversions and order value
  • Platform & Marketplace Orchestration: manage Shopify theme/apps, marketplace strategy (Amazon/Walmart/TikTok Shop), review syndication, and on-site SEO alignment
  • Testing & Partnerships: align with CRO and creative on landing pages and variants, work with product and supply chain on inventory and launches, and coordinate with SEO/content for organic growth

Job Description

Responsibilities

  • Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience
  • Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design
  • Partner with the creative team on landing pages, PDPs, and conversion-focused design
  • Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings
  • Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure
  • Own mobile-first UX optimization, ensuring seamless shopping experiences across devices
  • Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase
  • Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features
  • Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle
  • Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion
Hi-Altitude Brands logo

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014
Los Angeles, California, USA
39 employees (14 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
21.2%
Direct
58.9%
Referral
5.1%
Social
13.5%
Paid
1.2%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4