Responsibilities

• Own end-to-end growth from first click through long-term retention, expansion, and lifetime value
• Lead conversion rate optimization across the website, landing pages, quiz funnels, checkout, subscriptions, and offers.
• Deeply understand our customer personas and how to support them, elevate them, retain them, and turn them into our biggest fans.
• Own the quality and performance of creative and messaging across all channels, ensuring everything we ship is both high-performing and aligned with a strong, differentiated brand
• Scale DTC channels, including Meta, Google, and other platforms with a performance-first mindset; combining strong performance discipline with high-quality creative and messaging
• Own email and SMS execution and performance
• Design and execute testing roadmaps across creative, offers, messaging, funnels, and go-to-market strategy
• Build and scale partnership and affiliate programs as durable growth channels
• Elevate brand presence across key touchpoints like ads, landing pages, lifecycle, and new channels such as social, live events, influencers, and partnerships
• Support the compliant launch scaling of new peptide and hormone product offerings, working closely with clinical, legal, and operations teams

Requirements

• Proven experience (5-10 years) scaling U.S. DTC brands with direct revenue ownership; excellent prioritization and self-management
• Deep expertise in CRO, paid acquisition, lifecycle marketing, and funnel optimization, including quiz funnels.
• Strong understanding of creative and brand as growth drivers; precise and compelling copywriting and judgment
• Excellent taste and judgment. You know what great looks like and do not ship mediocre work. Familiarity with leading US consumer health brands.
• The default use of AI tools and workflows is non-negotiable for this role. If you are not already fluent in using AI, this role is not a fit.
• High agency; thinks like an owner. Doesn’t wait to be asked. Move fast and break things.
• Deep passion for consumer health, longevity, health trends, and service which is our #1 company value
• A measured approach to balancing growth with compliance, risk, and brand integrity.
• You deeply understand how brand, creative, and performance marketing work together to drive both short-term revenue and long-term growth
• Extremely results-oriented with high standards for execution; you are able to execute yourself and do not always delegate.

Benefits

• Fully remote role for US: NYC or LA preferred.
• Results, growth and values-oriented culture with flexibility around supporting you how you work best. We work hard and recover hard too.