Responsibilities

• Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion
• Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency
• Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
• Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources
• Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics
• Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent
• Establish and exceed aggressive targets for site conversion rates and cost per acquisition
• Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine
• Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms
• Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning

Requirements

• 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth, including 5+ years owning a digital experience function in direct-to-consumer environments (Shopify-only backgrounds are insufficient for this role)
• Demonstrated AI proficiency—comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor) to make website updates, run SEO analyses, and execute changes without engineering support
• Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
• Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
• Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
• Experience managing designers and development resource work queues
• Demonstrated success managing lifecycle marketing programs across acquisition and retention
• Experience influencing product decisions through customer insights and data
• Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot
• Familiarity with Webflow CMS and the ability to build and manage pages without engineering dependency
• Understanding of telehealth, performance medicine, health tech, or wellness industries is a plus
• Bachelor’s degree in Marketing, Computer Science, or related field (Advanced degree preferred)

Preferred

• Ideal Candidate Profile: You’re a growth architect who understands that the best acquisition strategies create expectations that product experiences must fulfill.
• Ideal Candidate Profile: You’re obsessed with the prospect journey and see every touchpoint as an opportunity to build trust and drive conversion.
• Ideal Candidate Profile: You instinctively reach for AI tools to move faster, you don’t file tickets and wait for engineering when you can build a landing page or run an analysis yourself.
• Ideal Candidate Profile: You excel at the handoff knowing that your role in acquisition directly impacts long-term customer success.
• Ideal Candidate Profile: You’re a collaborative leader who can influence without authority, using data and insights to shape experiences you don’t directly own.
• Ideal Candidate Profile: You believe in breaking down silos between marketing and product to create seamless customer experiences.
• Ideal Candidate Profile: You’re passionate about helping people optimize their lives and want to make Maximus the obvious choice in performance medicine.

Benefits

• What We Offer: Opportunity to build a category-defining digital acquisition engine from the ground up
• What We Offer: Competitive compensation package including equity
• What We Offer: Comprehensive health and wellness benefits
• What We Offer: Access to Maximus performance medicine services and products
• What We Offer: Flexible work arrangements
• What We Offer: Budget for continuous learning, tools, and professional development
• What We Offer: The chance to work with a world-class team obsessed with human optimization
• World-Class Benefits: Full Suite: Medical, Dental, Vision, Life Insurance
• World-Class Benefits: Flexible vacation/time-off policies
• World-Class Benefits: Liquidity of options whenever available