Head of Digital Experience & Conversion Rate (CRO)

Aventura, FL (On-site)

$110K/yr – $150K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive CRO and digital experience across all Grant Cardone Enterprises web properties, owning experimentation, IA, and a growing optimization team.

  • Own the end-to-end CRO program from hypothesis to post-test analysis.
  • Must-have: 7+ years in UX/CRO with strong A/B testing and analytics.
  • Standout: Leadership of a growing optimization team and cross-functional impact.

Job Description

Responsibilities

  • Lead the digital experience and CRO strategy across all CTTI web properties, from awareness through conversion.
  • Partner with analytics and data teams to define KPIs, design experiments, interpret test data, and apply statistical rigor to all A/B and multivariate testing.
  • Design and execute a structured experimentation program , including hypothesis development, test design, execution, and post-test analysis.
  • Collaborate cross-functionally with marketing, engineering, design, creative, and analytics teams to optimize site experience and funnel performance.
  • Oversee the design and build of landing pages and digital experiences , ensuring brand alignment, usability, and conversion best practices.
  • Develop the roadmap for personalization and AI-driven digital experiences , working closely with data, technology, and marketing teams to pilot and scale new capabilities.
  • Own information architecture and UX standards to improve discoverability, engagement, and conversion.
  • Manage and mentor a growing team focused on CRO execution, web optimization, and user experience design.
  • Translate insights into strategy , communicating test results and recommendations to senior leadership in clear, actionable terms.
  • Stay ahead of emerging trends in digital analytics, experimentation, personalization, and AI-powered experience design.

Requirements

  • 7+ years of experience in user experience, CRO, product management, or related fields.
  • At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment.
  • Ability to develop and communicate wireframes, page flows, and functional specifications to guide design and development.
  • Strong expertise in A/B testing, data analysis, and experimental design, with a solid understanding of statistical significance and data interpretation.
  • Proven success improving conversion rates and lead performance across complex digital ecosystems.
  • Experience managing website builds, UX improvements, and technology integrations in partnership with engineering and marketing teams.
  • Familiarity with leading CRO and analytics tools (Google Analytics, GA4, Optimizely, Hotjar, Google Optimize, etc.).
  • Excellent communication and leadership skills, with the ability to translate complex insights into clear business recommendations.
  • Experience leading or contributing to personalization initiatives and comfort working with emerging AI tools and technologies for web optimization.
  • Skilled at mentoring teams and building scalable optimization processes.

Preferred

  • Experience with ClickFunnels, HighLevel, or similar page-building platforms preferred.
  • Background in lead generation and/or eCommerce preferred.
Grant Cardone Enterprises logo

Grant Cardone Enterprises

Here at Grant Cardone Enterprises, it's our mission to reach all 8 billion people on earth to improve their businesses, careers, finances, and relationships. That’s a huge and worthy purpose, and we’re looking for amazing people inspired to take massive action to help us achieve it.Our company was founded by private equity fund manager and creator of the 10X Movement, Grant Cardone. We’ve become one of the most trusted names in real estate, business growth, sales and marketing education, reaching over 5 million people worldwide.For over thirty years, Grant Cardone’s approach has helped countless business owners, real estate investors and sales professionals scale their revenues, expand their investment portfolios and increase their impact and income.Our business culture is unlike any other company in the U.S.. Our 400+ employee team lives and breathes everything we teach our clients. This unique culture flows directly from our founder and CEO, Grant Cardone. Grant’s a New York Times bestselling author, renowned speaker, trainer, and coach to fortune 500 companies as well as a real estate investor with over $5Billion in assets under management.Grant prioritizes ethics, communication, results and massive action from everyone on our team, giving ambitious and action-oriented employees the chance to “write their own ticket” in their career as they help our clients succeed.Our affiliated companies include:Cardone UniversityCardone Ventures10X Health10X EventsThe Grant Cardone Foundation10X Business Coach10X Studios10X StagesMarket RebellionAs we’ve expanded our portfolio of companies (17 and counting!) our teams have continued to grow. We have offices in Aventura, Florida and Scottsdale, Arizona. If you’re committed, ethical, ambitious and want to join a team that will give you an opportunity to grow while helping others, see our open opportunities!

Founded in 1984
Miami, Florida, USA
407 employees (84 in marketing)

Traffic Signals

Monthly Visitors
257.3K
Traffic Source Mix
Search
33.2%
Direct
57%
Referral
6.4%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~407

Marketing Team

Marketing Team Size
75 (18% of company)
Median Career Experience
9.5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

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