Responsibilities

• Build a growth strategy that raises Sybill's profile and our team's among our key audiences
• Grow and engage our key audiences across all relevant channels, including ABM campaigns, sponsored content, events, ads/media, community and influencers
• Track what's working and double down fast with both capital and resources. Move with urgency and budget accountability to drive results.
• Partner with product and content marketing to amplify launches, tailoring content as needed by audience and channel, driving awareness and consideration. Informing content decisions through performance measurement.

Requirements

• 8+ years in marketing with 6+ years in demand gen in high-growth B2B SaaS, with a passion to build in early stage startups.
• You've built demand gen from something close to zero, or at Series A at a B2B company, ideally selling to sales, revenue, or GTM buyers/influencers.
• Experience owning and driving ROI from a growth budget, owning all of the KPIs, LTV/CA, business projections and outcomes.
• Online behavior and community savvy. You understand distribution and how attention and intent moves across platforms.
• A track record of building and converting an audience, across relevant channels.
• Curious, analytical, and experimental. You'd rather test ten ideas fast than plan one perfectly.
• Sharp with data. You dig in to find what's actually working and can experiment with conviction.
• You build with AI and have experience with AI agents as leverage. You get more done than a full team could two years ago.
• Fluent with modern GTM tooling like Clay, Amplemarket, or Apollo, and you’re comfortable stitching together agentic workflows.
• A strong writer who can flex tone across audiences and partner with internal teams to internalize messaging and positioning and translate it into effective campaigns and programs.