Head of Demand Generation at Supio | San Francisco, CA | $180K/yr – $250K/yr

Supio

Head of Demand Generation

San Francisco, CA (Hybrid)

$180K/yr – $250K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end demand engine with 8 workstreams, from strategy through cross-GTM alignment, and scale with AI-driven automation.

Demand Strategy & GTM Alignment: own full-funnel programs across digital, ABM, and outbound.
Infrastructure & Automation: build HubSpot workflows, Clay pipelines, and Gong-driven messaging at scale.

Job Description

Responsibilities

Own Demand Strategy: Design and execute Supio's full-funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs.
Build the Infrastructure: Own the demand gen stack end-to-end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow-up.
Run Signal-Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high-conversion outreach. Pair signals with the right content at the right stage.
Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns.
Drive Content Demand: Lead webinars, third-party syndication, and AI-assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce.
Instrument the Funnel: Build reporting dashboards, define MQL-to-pipeline attribution, and bring actionable insights to leadership.
Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected.
Connect Across GTM: Partner shoulder-to-shoulder with field sales, field marketing, and RevOps on territory strategy, account-level pipeline goals, lead routing, and attribution. You are the connective tissue across all three.

Requirements

7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
Deep hands-on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data.
Work shoulder-to-shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required.
Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists.

Nice-to-have

Experience marketing to legal, healthcare, or other regulated professional services verticals.
Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention.
Prior experience at a high-growth startup where you built GTM infrastructure from scratch.

Benefits

As an early-stage startup, we offer a competitive compensation package that includes base salary, meaningful equity, and benefits.
Equity grants are designed to ensure employees share in the long-term success and upside of the company.

Supio

Superior Legal AI for Personal Injury Firms.Personal injury law is fundamentally about restoring balance—helping injured people navigate a system that wasn't built for them. Supio exists to ensure that evidence is never missed, injuries are never undervalued, and justice is never compromised by the sheer volume of information humans must process.

Founded in 2021

Seattle, Washington, USA

149 employees (18 in marketing)

www.supio.com