Responsibilities

• Segment strategy. Each segment requires a distinct motion—but all three share the same enterprise foundation. You’ll define how we approach each and make that strategy actionable.
• Pipeline. You’re accountable for what these segments produce. In close partnership with sales, you’ll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
• Partner pipeline. You’ll build on and scale our partner-led motion—working with our Partner Marketing and Events Lead to turn relationships into a consistent source of pipeline through referral programs, co-marketing, and field engagement.
• Messaging. You’ll shape how Pilot speaks to each of these audiences—externally and in the materials our sales team uses every day.
• You’ll report to the VP of Marketing and manage two senior direct reports: a Senior Demand Generation Manager and a Partner Marketing and Events Lead.
• You’ll also work with a shared team of senior specialists across lifecycle marketing, marketing operations, product marketing, and content—giving you the support to build full-funnel programs without building a large team from scratch.

Requirements

• 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
• Experience managing and developing direct reports
• Strong foundation in demand generation and/or account-based marketing (ABM), including pipeline ownership and conversion metrics
• Experience partnering closely with sales leadership on account prioritization and pipeline goals
• Exposure to partner or channel marketing (direct ownership or close collaboration)
• Writes and communicates clearly

Preferred

• experience marketing to franchisors or accounting firms, or familiarity with bookkeeping, tax, or CFO services.

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan