Head of Demand Generation at Daydreamer Labs | San Francisco, CA

Head of Demand Generation

San Francisco, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end demand engine and ABM motions, building a principled growth system for enterprise buyers in regulated industries, from education to trust formation, with measurable revenue impact.

Growth System: Architect a pipeline-driven demand engine spanning the full buying journey.
ABM Core: Design account-based workflows with precise stakeholder mapping and signal-driven outreach.
Experimentation & Operating System: Define attribution, testing cadence, and marketing-to-sales interfaces to fuel pipeline visibility.

Job Description

Responsibilities

Architect the demand generation system Design and implement the company's first enterprise-grade demand engine: pipeline architecture across the full buying journey, channel strategy aligned to technical and compliance-sensitive stakeholders, campaign measurement tied directly to revenue milestones, and lifecycle orchestration from education through trust formation. You are not optimizing an existing funnel. You are building the system.
Establish ABM as a core motion Design and deploy the company's initial account-based marketing infrastructure: account selection strategy, persona-level engagement planning, multi-thread stakeholder mapping, signal-driven outreach sequencing, and integration with sales workflows. Success here means precision engagement with the right operators, not maximizing top-of-funnel volume.
Install first principles across the marketing org Working alongside Daydreamer Labs, you will define experimentation cadence, attribution philosophy, messaging test frameworks, campaign iteration loops, reporting structures, marketing-to-sales interfaces, and pipeline visibility standards. This role sets the operating system for marketing.
Lead growth marketing execution Own hands-on deployment of early growth programs: landing page strategy and iteration, media experimentation across paid search, paid social, and targeted placements, conversion architecture, funnel instrumentation, and early outbound coordination with ABM targets.
Build and coordinate the first marketing pod Collaborate closely with the Head of Content and Head of Community to align technical education strategy, credibility-building narratives, and operator-level engagement into a unified demand motion. You are responsible for turning these inputs into pipeline momentum.