Head of Demand Generation at Clio | New York, USA | $192K/yr – $288K/yr

Head of Demand Generation

New York, USA (Remote)

$192K/yr – $288K/yrDirector/Executive9+ years expFull time

Posted 3 months ago

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Job Summary

Drive SMB demand generation for North America, shaping strategy and delivering growth through a scalable, AI-powered program across cross-functional teams.

Own the demand gen roadmap, KPIs, and pipeline impact
Must-have: 10+ years in B2B SaaS marketing with senior leadership
Standout: Experience building and scaling a large demand-gen team with cross-functional influence

Job Description

Responsibilities

Demand Gen Strategy Evolution: Own the North American SMB Demand Generation strategy from day one. Audit what’s working, identify what isn’t, and build a forward-looking roadmap for the next stage of growth.
Strategic Leadership: Work in lock-step with the VP of Growth Marketing, helping shape the broader customer acquisition vision while owning execution of the demand gen pillar.
Team Leadership & Development: Lead and develop a sizable team of high performing demand generation professionals.
Pipeline & Revenue Ownership: Define and own demand gen’s contribution to pipeline and new SMB logo targets. You’ll set the KPIs, build the reporting frameworks, and be the person the business looks to for clarity on what’s driving growth.
Scalable Program Development: Identify new channels, test new plays, and scale what works.
Market Narrative & Category Leadership: Own the narrative shift that positions Clio as the leader in Legal AI. You'll translate this narrative into demand gen programs that resonate with the small and mid sized law firms and differentiate Clio.
Cross-Functional Collaboration: Build strong partnerships with Sales, Revenue Operations, Product Marketing, and the broader Marketing Leadership Team, ensuring demand gen is tightly integrated with the full customer acquisition funnel.
Budget Stewardship: Own and optimize a significant marketing budget, making smart allocation decisions that maximize impact and return across channels.
AI-Forward Innovation: Champion the use of AI across demand generation workflows and programs, keeping Clio ahead of the curve as the landscape evolves.

Requirements

10+ years of B2B SaaS marketing experience, with at least 5+ years in senior marketing leadership roles
Proven demand gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations
Deep expertise across the full demand gen toolkit - paid, organic, content, events, ABM, PLG - with the strategic acumen to know how and when to deploy each
Experience building and leading teams of 8+, with a genuine reputation as a developer of talent
Exceptional communication and executive presence - you can simplify complexity, tell a compelling story with data, and hold a room
Demonstrated ability to collaborate at a senior level with Sales, RevOps, and Finance to align demand gen strategy with broader business objectives
Comfort operating in a high-ambiguity, high-growth environment where the strategy is still being shaped - and an appetite to shape it

Preferred

Experience presenting a sophisticated demand gen vision to the executive team
Track record implementing demand gen programs across multiple go-to-market motions (marketing-led, account-based, and PLG)

Benefits

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
EAP benefits for you and household members, including counseling and online resources
401k matching and Child Education Savings
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio

4.0 Glassdoor

Clio is the world's leading provider of legal technology, providing lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Our products redefine how lawyers manage their firms by equipping them with the tools they need to run their firms securely from any device, anywhere.For over 17 years, we have been at the forefront of creating innovative, cloud-based solutions tailored to the unique needs of the legal industry. Clio is the legal industry’s only end-to-end software solution for law firms, powering every aspect of the client journey from intake to invoice. Through our innovative platform design, Clio centralizes multiple products, legal payments, technology integrations, and legal workflows in one operating system, so legal professionals can focus on doing what they do best—lawyering.We have earned the endorsement from over 100+ law societies and bar associations around the world, including recognition from all 50 state bar associations in the United States. We take immense pride in the fact that Clio has the most 5-star reviews of any legal practice management software.With global headquarters in Vancouver, Canada, Clio boasts a diverse and talented workforce of 1,500 employees and has offices in Toronto, Calgary, Dublin, and Sydney. Our impact reaches far and wide, with more than 150,000 legal professionals that use our technology, spanning across 130 countries. Our robust ecosystem includes partnerships with over 280 app integration partners and 100 Clio Certified Consultants.

Founded in 2008

Vancouver, British Columbia, CAN

1.8K employees (162 in marketing)

www.clio.com

75% recommend to a friend

86% CEO approval