Head of CRO & Ecommerce

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive CRO for Nysonian’s DTC brands by owning onsite conversion strategy and testing across key surfaces.

  • Own onsite conversion strategy across both brands and build the testing roadmap.
  • Must-have: Strong CRO experience in high-growth ecommerce or DTC.
  • Standout: Aligns page strategy to traffic source and intent with measurable outcomes.

Job Description

Responsibilities

  • Own onsite conversion strategy across both brands
  • Oversee landing page, PDP, and funnel performance
  • Improve conversion rate, revenue per session, and AOV
  • Build and run the testing roadmap across key onsite surfaces
  • Ensure tests have clear hypotheses, owners, and success metrics
  • Improve performance through structured iteration and clear readouts
  • Evaluate pricing, bundling, incentives, hierarchy, and merchandising
  • Make recommendations based on conversion, margin, and CAC efficiency
  • Align page strategy and offers to traffic source and intent
  • Own reporting across key CRO metrics and test outcomes

Requirements

  • Strong CRO or onsite conversion experience inside high-growth ecommerce or DTC brands
  • Fluent in Shopify
  • Comfortable working closely with developers, designers, and growth teams
  • Analytical judgment and ability to treat CRO as a revenue function
  • Ability to design sound tests, interpret results, and make clear decisions
  • Detail-oriented; ability to operate at both strategic and execution levels
  • Able to connect CRO to offers, pricing, margin, CAC efficiency, and business performance

Benefits

  • Performance bonus tied to CRO contribution
  • 100% company-paid health insurance through Anthem BCBS PPO/HMO
  • Dental, vision, and life insurance
  • Complimentary Nobl & Flo products
  • Remote-first
  • Fast-paced environment with substantial room for growth

Nysonian Inc.

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.From luxury travel to fitness and wellness, our portfolio is growing fast:• NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style• FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere• REDGE Fit — a new standard in at-home strength training, making performance accessible to allBehind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.With $150M+ in revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.

Toronto, Ontario, CAN
105 employees (21 in marketing)

Headcount Trend

Current headcount: ~115

Marketing Team

Marketing Team Size
16 (15% of company)