Head of Creative Strategy at AND | New York, USA

AND

Head of Creative Strategy

New York, USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative strategy and production for paid social across a DTC portfolio, leading a team from brief to delivery and optimizing for ROAS.

Own the end-to-end production pipeline from brief through QA and iteration.
Must-have: 7+ years leading creative strategy or direction in paid social/DTC.
Standout: AI-driven workflows enabling high-volume, brand-consistent output.

Job Description

Responsibilities

Lead creative strategy for paid social campaigns across a portfolio of DTC brands.
Develop creative briefs, concepts, and frameworks rooted in performance data and brand positioning.
Direct and manage a creative team including designers, editors, and motion artists.
Own the production pipeline from brief through delivery, including QA and iteration cycles.
Collaborate with media buyers and performance teams to optimize creative for ROAS, CPA, and scale.
Build and refine AI-integrated workflows across the creative process.
Present work to clients and translate feedback into actionable creative direction.
Maintain consistent quality and brand standards across high-volume output.

Requirements

7+ years in creative strategy,creative direction, or a related leadership role.
Deep experience in paid social creative, specifically DTC and performance marketing.
A portfolio that shows work built to perform, not just to win awards.
Hands-on experience with AI creative tools (image gen, video gen, copy tools).
You know the models by name.
Proven ability to manage a team and a production calendar simultaneously.
Strong understanding of how creative impacts media performance.
Comfortable working directly with founders and senior clients.
Bias toward action. You ship work. You don’t just talk about it.

Preferred

Experience with AI-driven creative production beyond basics.

AND

We are health, wellness, fitness lovers and influencers. We started this for ourselves, and it worked – it worked really well. so we created a social first approach community and content production that works as well for you as it does for us. We provide activations, influence, content and analytics so you can tap into the true power of community.Our Services:Influencers, Creators, & Seeding: We know what it takes to keep loyalists feeling connected to the brands they love. Our deep network of health, wellness and fitness based influencers generate industry leading engagement. We build, manage, and scale influencer and ambassador programs that keep your community connected and enlightened. UGC & Performance Creative: We’re experts in content and know the secret to driving social engagement and performance. We'll ideate, create, produce, edit, and deliver content and ads that feel native to the platform but optimized for performance that show the power of your community.Ad Optimization & Iteration: We'll analyze data to identify top-performers, then iterate on the winners to maximize your ROI and implement continuous improvements.Events & Activations: We create brand moments, community connection, and disruption through cutting edge experiential marketing, pop-ups, activations through both co-branded events and exclusive experiences.

Founded in 2024

New York, New York, USA

8 employees (3 in marketing)

andgather.co