Responsibilities

• Define and hold the copywriting and narrative standard across Adobe Creative.
• Establish a clear point of view on world-class copywriting in the age of AI.
• Build shared principles for narrative, scripts, headlines and platform-native language, partnering with Brand on voice and naming.
• Ensure Adobe's voice feels connected and recognizably Adobe without becoming corporate, repetitive or predictable.
• Build frameworks, tools, and working practices that involve copywriters from the start rather than at the end.
• Partner with internal teams to document and encode craft into systems that support speed and scale.
• Lead copywriting and narrative from early creative development through final execution.
• Shape Adobe's most visible global campaigns, product launches, and high-velocity work from Adobe Creative.
• Partner with the Head of Campaigns to create campaign platforms, headlines, scripts, and integrated language systems.
• Partner with the Head of Design to develop visual and verbal expressions as one connected creative system.

Requirements

• 15+ years of experience in copywriting, narrative, or multidisciplinary creative leadership.
• A world-class portfolio spanning campaigns, multi-platform copywriting, brand voice, product storytelling, and experiences.
• Significant experience as an Executive Creative Director, Global Head of Copy, Creative Director, Head Writer or equivalent.
• Meaningful industry recognition through Cannes Lions, D&AD, The One Show, Clios or equivalent.
• A track record of building language and narratives for iconic global brands.
• Experience building and leading writing teams, not simply reviewing copy.
• Experience creating writers' rooms or collaborative writing models.
• Exceptional creative judgment and the ability to explain clearly why writing succeeds or falls short.
• The ability to move confidently between a headline, a script, a multi-platform response, a product story, and a verbal system.
• Experience developing brand voice, naming, nomenclature, and narrative frameworks.

Benefits

• comprehensive benefits programs