Head of Content

Grove City, OH (On-site)

$65K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the content and growth strategy for a fast-growing collectibles brand across multiple platforms.

  • Lead content strategy and cross-platform campaigns across TikTok, Instagram, YouTube, Whatnot, and more.
  • Must-have: 3–5+ years in content creation/marketing with proven growth results.
  • Standout: Direct ownership to drive audience growth, engagement, and revenue.

Job Description

Responsibilities

  • Lead and execute the company’s overall content strategy
  • Develop creative campaigns that increase audience growth and engagement
  • Identify trends, opportunities, and viral moments within the collectibles space
  • Build content systems that consistently drive views, followers, and sales
  • Help position the company as a leader within the hobby
  • Brainstorm and execute innovative content ideas across- Instagram, TikTok, YouTube, Whatnot, Facebook, Email marketing, Website content
  • Comfortable on camera, direct shoots, live content, interviews, product reveals, behind-the-scenes content, and storytelling pieces.
  • Collaborate with video editors, designers, streamers, breakers, and internal staff.
  • Track performance metrics across platforms
  • Analyze what content is working and optimize accordingly

Requirements

  • 3–5+ years of proven success in content creation, media, marketing, or audience growth
  • Strong understanding of social media algorithms and digital growth strategies
  • Experience leading creative projects from concept to execution
  • Excellent communication and organizational skills
  • Ability to thrive in a fast-paced entrepreneurial environment
  • Strong understanding of branding, storytelling, and internet culture

Preferred

  • Background in sports cards, collectibles, trading cards, or hobby-related industries
  • Experience with live selling or livestream platforms
  • Familiarity with Adobe Creative Suite, CapCut, Canva, or video editing workflows
  • Experience scaling social media accounts or building communities
  • On-camera confidence or experience is a plus

Benefits

  • PTO
  • Health, Vision, Dental insurance
  • 401k
Cardcollector2 Sports Cards logo

Cardcollector2 Sports Cards

Cardcollector2 Sports Cards is a company based out of 3455 Grove City Rd, Grove City, Ohio, United States.

Grove City, Ohio, USA
7 employees (2 in marketing)

Traffic Signals

Monthly Visitors
34.4K
Traffic Source Mix
Search
53.7%
Direct
24.4%
Referral
2.2%
Social
10.1%
Paid
8.3%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
2 (29% of company)