Head of Community (NYC)

New York City, NY (Hybrid)

$120K/yr – $170K/yrManagerFull time

Posted 2 weeks ago

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Job Summary

Own the local community engine and partner network that fuel Alpaca Health growth among families, providers, and referral partners, while building repeatable local playbooks and events that lift attendance, referrals, and provider retention.

  • Growth and ownership: community, partnerships, and operations to scale provider networks and family access.
  • Market activation: plan events, provider meetups, and school/community partnerships to grow awareness and referrals.
  • Systems and ROI: establish repeatable processes, feedback loops, and analytics to improve event impact and ROI.

Job Description

Responsibilities

  • Build and scale the community engine that powers Alpaca Health's growth across families, providers, and referral partners
  • Create meaningful local presence in core markets; foster strong provider communities; develop partnerships that drive awareness, referrals, and trust
  • Sit at the intersection of community, marketing, partnerships, and operations
  • Plan and execute local family-focused events across Alpaca's core markets
  • Build relationships with community organizations, schools, pediatricians, nonprofits, and autism-related groups
  • Represent Alpaca at resource fairs, community events, and local gatherings
  • Develop repeatable playbooks for launching and growing local community presence in new markets
  • Measure and improve event attendance, engagement, and referral outcomes
  • Organize provider networking events, happy hours, and local meetups
  • Coordinate Alpaca's presence at industry conferences and professional events
  • Build ongoing engagement programs that help BCBAs, RBTs, and practice owners connect with one another
  • Create systems for gathering provider feedback and strengthening provider retention
  • Foster a strong sense of belonging among providers operating within the Alpaca ecosystem
  • Build and manage affiliate partnerships with organizations that serve families and providers
  • Identify and cultivate relationships with influencers, content creators, and community advocates
  • Develop co-marketing opportunities that expand Alpaca's reach and credibility
  • Track partnership performance and continuously improve ROI across channels
  • Create scalable systems for event planning, sponsorships, partnerships, and community engagement
  • Manage event budgets, logistics, vendors, and timelines
  • Use AI and automation to increase efficiency across community operations

Requirements

  • Location: NYC or willing to relocate
  • Hybrid/work arrangement in NYC or remote candidates considered
  • Open to 5 days a week in the office
  • Travel availability 25 - 75% to various community events
  • Willing to travel frequently to support local market growth and community-building efforts

Preferred

  • Bonus: Experience in community building, events, partnerships, healthcare, autism services, or education

Benefits

  • Health benefits
  • Flexible PTO
  • Dinner when working late

Traffic Signals

Monthly Visitors
11K

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size
2 (200% of company)
Marketing Roles Posted (Last 30 Days)
10

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