Head of Commercial CRM & Customer Engagement Excellence (Director)

Cambridge, MA (Hybrid)

$196K/yr – $270K/yrDirector/Executive7+ years expFull time

Posted 11 days ago

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Job Description

Responsibilities

  • Own the enterprise CRM strategy across Field Commercial, ensuring alignment with business priorities and customer engagement goals.
  • Define and manage the roadmap for Veeva CRM (Commercial), Veeva Vault, and integrated marketing technologies tools.
  • Lead requirements gathering, solution design, and deployment of new CRM capabilities, enhancements, and integrations.
  • Evaluate emerging technologies, AI capabilities, and digital tools to enhance field effectiveness and omnichannel engagement.
  • Partner with Marketing, Digital, and Data teams to enable field tools such as Veeva Suggestions & My Insights for campaign execution.
  • Ensure CRM and marketing technologies integrate seamlessly with data platforms, content systems, and analytics environments.
  • Serve as the primary business owner for field tools that enable and inform Field Operations processes.
  • Drive continuous improvement of field-facing tools, reporting, and insights to maximize productivity and impact.
  • Lead change management, communication, and training strategies for CRM and field-enablement initiatives.
  • Establish governance frameworks for CRM usage, data standards, and system enhancements.

Requirements

  • Bachelor’s degree.
  • 7+ years of experience in the pharma/biotech industry.
  • 4+ years of experience with Veeva CRM, including Field Commercial modules; experience with Veeva Vault, PromoMats, Align, and/or Veeva Data Cloud strongly preferred.
  • Proven track record of leading CRM transformations, field platforms programs, or omnichannel capability builds.
  • Strong understanding of HCP engagement models, field medical workflows, compliance requirements, and specialty/rare disease commercial models.
  • Experience partnering with IT and Data teams to deliver integrated, scalable technology solutions.
  • Demonstrated ability to lead cross-functional teams, influence senior stakeholders, and drive enterprise-level change.
  • Strong analytical mindset with the ability to translate business needs into technical requirements.
  • Excellent communication, executive presence, and stakeholder management skills.

Preferred

  • People management experience.
  • Product launch experience.
  • Analytical skillset or experience to evaluate options objectively with strong executive presence.

Benefits

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan
  • Tuition reimbursement of up to $10,000 per calendar year
Biogen logo

Biogen

Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.htmlFollow us on social media – LinkedIn, Facebook, X, and YouTube.

Founded in 1978
Cambridge, Massachusetts, USA
7.5K employees (345 in marketing)

Traffic Signals

Monthly Visitors
173.7K
Traffic Source Mix
Search
55.8%
Direct
35.4%
Referral
6.7%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
323 (4% of company)
Median Career Experience
18 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Aug 2023
    Post IPO Debt • $1.5B

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