Head of Business Development and Marketing

Tampa, FL (On-site)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive revenue growth by leading B2B growth, demand gen, and GTM with Sales; equip teams, build assets, and align marketing with HubSpot workflows.

  • Must-have: Revenue-focused, collaboration with Sales, and scalable GTM systems
  • Standout: End-to-end enablement assets and multi-channel campaigns that convert

Job Description

Responsibilities

  • Own the growth engine. As Head of Business Development and Marketing, you will turn strategy into revenue by building demand, sparking market visibility, and converting interest into qualified pipeline and closed business. You will lead multi-channel campaigns, energize outbound prospecting, and partner tightly with Sales and Operations to accelerate conversions, win new customers, and scale a repeatable go-to-market motion.
  • Equip sales with tools, messaging, and materials to close more deals
  • Build core enablement assets (pitch decks, one-pagers, case studies, email sequences)
  • Generate qualified leads and sales-ready opportunities (not vanity metrics)
  • Build campaigns that convert; measure, learn, and improve continuously
  • Build authority for AFC on LinkedIn and key industry channels
  • Create content that supports sales conversations and positions AFC as a trusted logistics partner
  • Align marketing with sales using CRM workflows in HubSpot
  • Own lead lifecycle definitions, attribution, funnel reporting, and handoff SLAs
  • Establish AFC as a leader in logistics through consistent positioning, messaging, and market presence

Requirements

  • 5 to 10 years in B2B marketing (logistics, SaaS, and/or services)
  • Strong commercial mindset (revenue-first, not clicks-first)
  • Experience partnering closely with sales teams
  • Builder who can create systems from scratch (process, content engine, reporting, GTM rhythm)

Preferred

    Benefits