Responsibilities

• Think big and identify white space opportunities in emerging platforms, content types, and sponsorship models that expand beyond traditional integrations—including experiential activations, digital products, and cross-platform entertainment experiences.
• Serve as strategic advisor to executive leadership on creator portfolio strategy and deal evaluation. Influence cross-functional roadmaps and serve as a senior thought partner to Sales, Marketing, Customer Success, Production, and Partner Management.
• Build business cases for new revenue streams and partnership models that expand the creator monetization playbook beyond current offerings.
• Pioneer new branded content formats and measurement frameworks that position Amazon as innovators in the creator economy.
• Identify new internal opportunities to expand branded content offerings and drive innovation as well as external expansion opportunities on social and streaming platforms such as YouTube, Meta, TikTok, etc.
• Own and evolve the branded content and events strategy aligned with revenue goals and business priorities – this includes developing a strategic roadmap and delivering against goals for your organization’s programs.
• Design and implement the operating model for the branded content team, including workflows, resourcing models, timelines, and quality standards.
• Build scalable processes for the full branded content lifecycle: intake, RFP development, creator selection, approvals, production, delivery, and reporting.
• Establish frameworks for creative innovation that can scale across our business product and Creator offerings.
• Define metrics for creative success, effectiveness, and team performance.

Preferred

• 7+ years of developing, negotiating and executing business agreements experience
• Experience managing P&L
• 5+ years of hiring, developing, and leading high-performing teams experience
• 7+ years of event marketing or brand, program, or experiential marketing experience
• Experience developing operational processes and technologies
• Experience building and effectively executing a strategy from the ground up, including designing roadmaps to drive incremental progress towards long-term vision and goals
• Experience working with talent

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits.