Responsibilities

• Brand strategy & identity - Own the brand narrative, personality, and guidelines across every touchpoint. Our thesis: runtime is the context layer that brings everything together. Your job is to make the world believe that. We're warm, playful, and bold - enterprise security doesn't have to feel cold or corporate. Especially as AI becomes the new frontier of cloud security, the brand needs to carry it.
• Social media & community - Transform Upwind's social presence from corporate updates into content practitioners actually follow. Build an employee advocacy program that turns 400+ Upwinders into brand amplifiers. Show up authentically where the security community lives - LinkedIn, X, Reddit, Discord.
• Executive thought leadership - Build the content machine behind our CEO and 2-3 other leaders. Ghostwrite LinkedIn content (3-5 posts/week), develop rapid-response commentary on breaking news, and target making our CEO one of the most-followed voices in cloud security within 12 months.
• Brand moments & campaigns - Own creative direction for major launches, experiential activations, and conference presence. Partner with Field Marketing and Demand Gen to ensure every customer-facing experience reinforces the brand.
• Swag Drops - This is a real and a must-win area for Upwind. To win the hearts and minds of prospects, customers, and the community, our swag has to be quality people seek out and want to be part of.
• Employer brand - Partner with the People team to build the recruiting narrative and careers experience that match our pace of growth.
• Video & content - Leverage video as a primary brand asset - case studies, employee highlights, company snapshots, "road to gold" success stories, and original content that amplifies Upwind's voice.
• Brand measurement - Define what brand success looks like for Upwind - share of voice, awareness, branded search, sentiment - and build the muscle to track it without losing the soul of the work to dashboards.

Requirements

• Technically fluent. You've spent real time close to product - as a PM, solutions engineer, DevRel, technical PMM, or in an engineering-adjacent role. You can hold a deep conversation with a CISO or a cloud architect because you've actually been in those rooms.
• We have a non-obvious belief about this role: the best brand leaders for technical companies have lived close to the product. Exceptional writer and storyteller. You can draft a CEO's LinkedIn post, a brand manifesto, and an event tagline.
• - Background in product or solution engineering with a deep understanding of how technologists think
• - Experience in brand marketing, communications, or a combined role, with 3+ years in a leadership position
• - Track record of building or significantly evolving a B2B technology brand during hypergrowth
• - Exceptional writer and storyteller - you can write a CEO's LinkedIn post, a brand manifesto, and an event tagline, and all of them hit
• - Experience building executive thought leadership programs that meaningfully grew an executive's public profile
• - Strong creative sensibility - you can brief a design team with precision and know great work when you see it
• - Experience turning a B2B social presence from "corporate" to "actually interesting"

Preferred

• cybersecurity or cloud infrastructure experience
• journalism or agency background
• experiential marketing
• familiarity with the CISO audience
• experience at an Israeli-founded company