Own the brand-building engine for Shameless Snacks, shaping voice, identity, and culture-driven growth across organic social, influencer partnerships, PR, and activations.

• Define and document Shameless Snacks' voice, visual identity, and strategic positioning — building the brand bible from scratch
• Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good
• Lead influencer and creator partnerships — identifying the right voices, managing relationships, and ensuring content feels on-brand
• Drive PR and earned media — securing meaningful placements in health, wellness, and culture publications that build the brand story beyond product features
• Plan and execute cultural activations and real-world moments that put the brand in front of the right audiences
• Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative
• Manage agencies, creators, and production partners — knowing when to push and when to let them run
• Partner with the performance marketing team so brand and paid creative feel like the same company
• This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and Cultural Activations. You\'re responsible for every consumer touchpoint that isn\'t a paid ad — and you\'ll have a strong voice in shaping the ones that are.