Head of Brand / Positioning strategist

USA (Remote)

$2K/mo – $5K/moSenior Level7+ years expPart time

Posted 2 months ago

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Job Summary

Own the core narrative and market authority for a performance marketing agency by defining the positioning, messaging architecture, and conversion-focused assets that unify website, founders, and sales with an evidence-driven content direction.

  • Brand positioning framework and messaging hierarchy guiding website, founders, and sales assets.
  • Authority and conversion systems across LinkedIn, Clutch, social channels, and case studies.
  • Content and narrative direction to support demand, market perception, and revenue growth.

Job Description

Responsibilities

  • Positioning & Messaging Architecture - Defining our positioning in the US market
  • Clarifying differentiation versus other performance agencies
  • Building messaging hierarchy and narrative structure
  • Articulating a compelling value proposition
  • Creating a consistent positioning framework across website, founders and sales assets
  • Brand & Conversion Assets - Leading strategic website messaging and structure
  • Rebuilding case studies and social proof assets
  • Supporting founder personal brand positioning
  • Improving authority and conversion across public-facing channels
  • Market Presence & Authority Systems - Aligning LinkedIn, Clutch and social presence with the new positioning

Requirements

  • US B2B market (Tier-1)
  • Agencies, consulting and/or B2B SaaS
  • Brand positioning and messaging strategy
  • Building authority-driven brands for revenue-focused companies
  • Strategic website and conversion messaging
  • English C1+ (near-native fluency)

Preferred

  • 5–7+ years of relevant experience
  • Strong portfolio with positioning/writing examples
  • Experience with performance marketing agencies
  • Familiarity with DTC/e-commerce brands
  • Experience with growth-stage or 7–8 figure companies
  • Experience optimizing Clutch or similar platforms

Benefits

  • Competitive fixed monthly compensation in USD
  • Full-time, flexible schedule
  • Fully remote international team
  • Paid test task: We do not hire on interviews alone. Shortlisted candidates complete one paid test task (4-6 hours, paid at your rate): > We will give you three named performance marketing agencies that compete with us. For each, break down how they position themselves: who they are for, what they claim as their edge, and where their messaging is strong or weak. Then identify the clearest gap in the market that K&K Media could credibly own, and explain why you would build our positioning around it.
K&K Media logo

K&K Media

🔻 K&K Digital-a digital marketing company that will help turn all your ideas into reality!🌟WHO ARE WE ?🌟We are a team of qualified specialists in the field of Media Buying , Operation Management & Digital Marketing .💻Our specialists work with advertising on Meta, Google ,TikTok and on other different platforms !💻🌟OUR SERVICE SPECTRUM🌟⁃ Comprehensive Ad Management⁃ Smart Ad Budgeting Strategies⁃ Work with AI Technology🌟 WHY CHOOSE US?1️⃣We work with a huge number of satisfied customers from around the world for 7 years2️⃣Official partners of Google & Meta .Expert handlers of ad budgets, even those reaching up to $2M+ monthly!3️⃣We share departments at E-commerce, Lead Gen, Black-Hat, Dating projects etc .4️⃣Results-oriented approach: We're obsessed with achieving measurable results. Through careful planning, data-driven strategies, and continuous optimization, we ensure your campaigns deliver the ROI they deserve.5️⃣Individualized attention: We treat your business as if it were our own. Your goals, objectives and unique personality are at the heart of our strategies. We offer customized solutions that fit your vision, budget and aspirations.6️⃣Partnership: We believe in working hand-in-hand with our clients. Our transparent and open communication ensures that you are engaged every step of the way. Together, we will achieve greatness.🌟 Ready to take your digital presence to new heights?Let’s go together on this exciting journey !📲Contact us , and let's ignite your brand's digital success!

Founded in 2016
Santa Monica, California, USA
18 employees (4 in marketing)

Traffic Signals

Monthly Visitors
25.3M
Monthly Google Ads Budget
$140
Traffic Source Mix
Search
23.2%
Direct
62.8%
Referral
7.5%
Social
4.8%
Paid
1.2%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
4 (22% of company)