Orchid University

Head Of Brand Narrative And Strategic Communication

Delhi, NY (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive brand strategy and cross-functional storytelling for Orchid University to shape identity and stakeholder engagement.

  • Own development and execution of the brand strategy to unify Orchid University's identity.
  • Must-have: Expertise in Brand Strategy, Brand Management, and Brand Marketing.
  • Standout: Cross-functional collaboration to align brand narratives with institutional goals.

Job Description

Responsibilities

  • developing and implementing a comprehensive brand strategy to shape Orchid University's identity and messaging
  • overseeing brand management
  • leading marketing campaigns
  • managing public relations initiatives
  • ensuring consistent storytelling across channels to engage stakeholders and the broader community
  • collaboration with cross-functional teams to align brand narratives with institutional goals

Requirements

  • Expertise in Brand Strategy, Brand Management, and Brand Marketing
  • Strong proficiency in Marketing and experience with diverse marketing initiatives
  • Proven abilities in Public Relations and effective communication strategies
  • Demonstrated leadership and team management skills
  • Excellent project management skills with the ability to multitask effectively
  • Bachelor\'s or Master\'s degree in Communications, Marketing, Public Relations, or a related field

Preferred

  • Experience in higher education or related fields is an asset
  • Experience in higher education or related fields is an asset