Head of Brand Merchandising, RRL

New York City, NY (On-site)

$1000K/yrSenior LevelFull time

Posted 3 days ago

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Job Summary

Own and drive annual and seasonal line plans, product briefs, pricing, and calendar adherence to deliver brand-aligned growth across regions and channels.

  • Collaborate with design, production, and regional teams to align creative direction with commercial targets.
  • Own milestones, timely decisions, and smooth transitions across product development.
  • Influence product adoption and styling through consumer insights and market trends.

Job Description

Responsibilities

  • Develop and Executive Annual & Seasonal Line Plans aligned with brand positioning and financial objectives; and through development of strong partnerships with Region/Channel Commercial teams with consumer centricity being paramount. Integrate regional insights, competitive intelligence, and brand priorities to ensure the product flow feels both strategically balanced and creatively compelling.
  • Lead development of product briefs & pricing strategies to maximize sales and profitability; maximizing productivity through sku efficiency
  • Analyze sales data, market trends, and consumer insights to inform development of seasonal line planning
  • Partner with Creative Director to drive brand vision through to the consumer in product and all consumer touchpoints from marketing to in store and online experiences
  • Partner with Design and Production teams to ensure optimal product development and calendar adherence; aligned to the creative direction of the brand while driving required AUC to achieve GM targets
  • Maintain a nuanced understanding of target customer archetypes. Apply consumer insights, market behavior, and competitive signals to influence product adoption, styling direction, and collection depth.
  • Participate in Design reviews and weekly Production meetings, ensuring product execution aligns with the creative intent, upholds brand DNA, and delivers on commercial expectations.
  • Maintain complete ownership of milestone adherence, ensuring timely decisions, clear communication, and smooth transitions across all phases of product development.
  • Approach challenges with clarity, critical thinking, and a solutions first mindset. Elevate team efficiency, influence tools and processes, and support a culture of continuous improvement
  • Lead all operational activities required to bring product to market; driving any efficiency opportunities and remaining connected to system requirements.

Requirements

  • Experience with luxury or premium brands
  • Progressive apparel focused merchandising experience preferred
  • Strong negotiation skills
  • Refined taste level and strong product intuition.
  • Excellent interpersonal skills supporting a team environment
  • Strong commercial acumen and analytical skills
  • Proven track record of driving sales growth and profitability
  • Excellence in team leadership and cross-functional collaboration
  • Confident in making informed, timely decisions independently and collaboratively.
  • Goal and solution oriented: ability to stay focused on creating winning results
Ralph Lauren logo

Ralph Lauren

3.8 Glassdoor

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.

Founded in 1967
New York, New Mexico, USA
21K employees (3,127 in marketing)
73% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
10.9M
Monthly Google Ads Budget
$807.1K
Traffic Source Mix
Search
41.8%
Direct
49.4%
Referral
4.3%
Social
3.5%
Paid
0.8%

Headcount Trend

Current headcount: ~21K

Marketing Team

Marketing Team Size
1,789 (9% of company)
Median Career Experience
9 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.3B
Last Raise
$500M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $500M
  • Jun 2023
    Post IPO Debt • $750M

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