Yisel Jewelry

Head of Brand Marketing

Austin, TX (On-site)

$30/hr – $38/hrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive brand & digital marketing leadership for a bilingual jewelry brand focused on the Hispanic market.

  • Must-have: Fluent in Spanish and English with on-site collaboration
  • Standout: Systems, processes, and scalable operations to drive growth

Job Description

Responsibilities

  • Lead brand strategy, digital marketing, and social media presence
  • Create and manage annual content & campaign calendar
  • Produce educational and engaging content (gold, diamonds, services)
  • Oversee live sales strategy and audience growth
  • Manage PR, events, and community engagement
  • Analyze performance and deliver weekly reports (KPIs & metrics)
  • Develop and implement systems, processes, and workflows to scale marketing operations
  • Coordinate team and ensure execution across all platforms
  • Maintain strong in-store presence and customer connection

Requirements

  • Proven experience in brand + digital marketing leadership
  • Strong understanding of the Hispanic market
  • Experience building systems, processes, and scalable operations
  • Strong organizational, leadership, and execution skills
  • Fluent in Spanish and English
  • Must work on-site and collaborate with team

Benefits

  • Dental insurance
  • Employee discount
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance