Responsibilities

• Own brand positioning, voice, and messaging architecture
• Translate complex engineering into clear, human-centered storytelling
• Lead campaign narrative development across launches and milestones
• Ensure brand consistency across digital, retail, PR, and experiential touchpoints
• Own and evolve long-term brand vision
• Develop and execute integrated marketing strategies
• Oversee paid, organic, partnerships, influencer, and seeding initiatives
• Own event, activation, and experiential strategy and execution

Requirements

• Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 7+ years of professional experience
• 5+ years in brand, marketing, or growth leadership roles
• Experience translating technical or hardware products into strong consumer narratives
• Demonstrated ability to build marketing systems from the ground up
• Strong strategic thinking with execution bias
• Comfort operating in ambiguity and fast-paced startup environments
• Experience managing agencies and cross-functional teams
• Clear understanding of performance marketing and ROI accountability