Responsibilities

• Build the category narrative. Take real science — mechanisms, actives, the biology of skin aging — and turn it into a story a person feels, not a paper they skim.
• Build the brand from zero. Positioning, voice, identity, the whole consumer expression of skin longevity. You'll work closely with the CEO to define what Epillon sounds and feels like to the world.
• Build demand through owned and earned channels. This is a brand built on credibility and content, not bought clicks. Organic, owned audience, founder-led authority, creator and KOL credibility, education that compounds. Paid is a tool you'll use strategically, not the engine you lean on.
• Build the channels and the content. Instagram, TikTok, YouTube, email, the site. You'll set the strategy and you'll make the work — copy, content, campaigns. You operate hands-on, and you use AI and automation to produce at a volume and speed.
• Turn attention into customers. Funnels, conversion, lifecycle, retention, the waitlist into launch. You own the consumer demand number, and you understand it feeds the clinics as much as the cart.
• Equip the practitioner channel. Build the brand, content, and materials that make Epillon credible to dermatologists and clinics — the assets that make a derm proud to stock us and confident recommending us.
• Work the whole system. Partner closely with the clinical side so the two engines compound — consumer demand that pulls Epillon through partner clinics, and clinical credibility that makes the consumer story land harder. You think in ecosystems, not silos.