Responsibilities

• Storytelling + Content Creation • Capture and share stories that showcase employees, customers, projects, company culture, acquisitions, and community involvement. • Write compelling content for social media, websites, newsletters, recruiting campaigns, leadership communications, and public relations initiatives. • Interview employees, customers, partners, and leadership to uncover authentic stories that build trust and strengthen the Merit brand. • Maintain a consistent flow of engaging content that reflects the voice and values of Merit Restorations. Creative Execution • Travel to jobsites, branch offices, company events, and community initiatives to capture high-quality photos, videos, and stories. • Produce content using modern creative tools including Canva, Adobe Creative Suite, AI platforms, photography, and video editing software. • Organize and maintain a growing digital media library that is easily accessible across the organization. • Coordinate photographers, videographers, designers, and other creative partners to ensure projects are completed on time and on brand. • Ensure all marketing materials and communications align with established brand standards and messaging. Marketing Project Management • Coordinate marketing projects from concept through completion across internal teams, agency partners, and vendors. • Maintain project timelines, priorities, and deliverables to ensure marketing initiatives move forward efficiently. • Manage website content updates, marketing requests, creative assets, and campaign execution. • Anticipate roadblocks, communicate proactively, and help ensure ideas become finished projects. • Recommend improvements to marketing systems, workflows, and processes that increase efficiency as the company grows. Digital Marketing + Brand Visibility • Manage and execute content across LinkedIn, Facebook, Instagram, Google Business Profiles, company websites, email campaigns, and emerging digital platforms. • Support ongoing website updates and work with digital marketing partners to keep content accurate, relevant, and aligned with business goals. • Identify opportunities to increase brand awareness, engagement, and visibility across all markets. • Maintain an organized content calendar that supports company priorities and seasonal initiatives. Sales, Recruiting + BD Enablement • Develop marketing materials that support business development, recruiting, acquisitions, and customer communications. • Create presentations, case studies, project profiles, brochures, one-pagers, recruiting materials, and other sales collateral. • Partner with leadership to ensure every customer-facing presentation tells a compelling and consistent Merit story. Reputation Management • Support initiatives that strengthen Merit's reputation and customer experience. • Manage online review generation efforts and assist with Google Business Profile updates. • Collect customer testimonials, before-and-after stories, and project success stories that reinforce trust and credibility. • Help ensure the customer experience reflects the promises made by the Merit brand. Events, Community Engagement + Culture • Help plan, promote, and execute company events, branch openings, conferences, sponsorships, employee celebrations, community initiatives, and customer appreciation events. • Represent Merit at networking events, industry conferences, and community functions when appropriate. • Capture stories and content before, during, and after events to maximize their impact. • Support internal communications by highlighting employee milestones, company growth, promotions, anniversaries, awards, and culture-building initiatives. • Help strengthen Merit's employer brand by showcasing the people and values that make the company exceptional. Acquisition + Brand Integration • Support the marketing integration of newly acquired companies into the Merit family. • Coordinate branding updates, announcements, onboarding materials, and marketing assets during acquisitions. • Help preserve local relationships while introducing new teams to the Merit brand and culture. • Capture and share the stories that accompany the company's continued growth and expansion. Innovation + Continuous Improvement • Continuously explore AI tools, creative technologies, and emerging marketing platforms that improve the speed, quality, and effectiveness of marketing efforts. • Bring fresh ideas and creative solutions that help Merit stand out in the restoration industry. • Look for opportunities to improve how the marketing team creates, organizes, and shares content across the company.

Requirements

• The right person is highly creative but equally disciplined. They are entrepreneurial but accountable. They can think strategically and execute tactically. They are comfortable creating a long-term brand vision and equally comfortable walking a jobsite in boots capturing content. They don’t wait for permission. They create momentum. They don’t need constant direction. They see opportunities and take ownership. They naturally ask: "What's the story here?" "How can we make this better?" "How can we make Merit impossible to ignore?" This Role Is Not For Everyone This role requires initiative. It requires creativity. It requires resilience. It requires curiosity. It requires exceptional communication skills. It requires the ability to balance strategy and execution every single day. If you’re looking for a role that is narrowly defined, highly structured, and limited to managing social media, this is probably not the right fit. If you’re looking for the opportunity to build something meaningful, create lasting impact, and help shape a nationally recognized brand, we’d love to meet you.

Benefits

• 401(k) 401(k) matching Dental insurance Health insurance Life insurance Vision insurance Flexible PTO