Drive Hook’s brand direction and cross-channel storytelling across product and marketing.

• Own Hook’s brand direction across product, campaigns, and content.
• Must-have: 8–12+ years in consumer brand marketing with 0→1 or 1→10 scale.
• Standout: Leadership across product, growth, and creative collaborations.

Requirements

• 8–12+ years of experience in consumer product brand marketing, with a track record of building or shaping a consumer internet brand from 0→1 or 1→10
• Strong instincts for taste, culture, and storytelling — you know what feels right and what doesn’t
• Proven ability to define brand positioning, narrative, and messaging, and translate it into execution across product, campaigns, and content
• Experience leading high-impact campaigns or cultural moments end-to-end
• Ability to operate both strategically and hands-on — comfortable moving between defining direction and directly refining copy, creative, and outputs
• Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction
• Experience working cross-functionally with product, growth, and creative teams