Responsibilities

• Own the channel marketing strategy. Be the marketing GM for this segment. Set the vision, own the roadmap, align the team around a shared operating plan, and hold a high bar for execution. Serve as the primary marketing voice in cross-functional forums — translating channel needs into budget, headcount, and program priorities.
• - Lead Product Marketing end-to-end. Define and evolve the Workforce Advisory™ positioning across all personas. Build the full enablement suite: pitch decks, battlecards, one-pagers, objection-handling guides. Keep the field ahead of competition by synthesizing win/loss data, Gong insights, and partner feedback into sharper messaging. Own the brand narrative and drive category creation — define what Workforce Advisory™ means as a category, sharpen Rippling's position as the company building it, and develop the assets that put that story in front of partners and prospects at every stage of the funnel.
• - Build Content & Community from the ground up. Both are emerging motions. Develop a content strategy tied to the partner journey (awareness → activation → advocacy): thought leadership, partner spotlights, case studies, nurture sequences. Stand up the partner community: peer forums, recognition programs, advisory board relationships, and co-marketing activations with top-tier partners. Build and scale the Workforce Advisory™ (WFA) Certification program — a structured credentialing motion that deepens partner commitment, accelerates activation, and creates a durable competitive moat.
• - Direct Demand Generation. Set strategy for integrated campaigns — audience segmentation, paid, channel mix, and attribution — and hold the team accountable to funnel metrics, partner-sourced SQOs, and pipeline contribution. Partner with RevOps to ensure every program is measured and optimized. Layer in an ABM motion targeting high-value accounting and HR advisory firms — coordinating personalized outreach, tailored content, and field touches against a prioritized account list.
• - Elevate Field Marketing. Set strategic direction for the channel's physical presence — conferences, lunch & learns, hosted events, partner activations — with every program tied to pipeline and embedded in Sales account strategy. Build scalable playbooks the team can run consistently.
• - Drive cross-functional alignment. Be the connective tissue between marketing and the broader GTM org. Align with Sales, RevOps, Partner Success, and Solution Consulting across the full partner journey. Orchestrate with channel leaders across PEO, Global, Spend, and IT to unlock co-marketing and cross-sell opportunities.

Requirements

• - 7+ years of B2B SaaS marketing experience, with 3+ years leading multi-disciplinary teams
• - Proven experience marketing to accounting, HR advisory, or professional services firms
• - Proven track record building and scaling partner, channel, or ecosystem marketing programs
• - Full-stack marketing fluency — you've owned or closely partnered across DG, PMM, Content, and Field
• - Strong demand gen foundation: funnel metrics, attribution, campaign architecture, CRM/MAP tooling
• - Sharp positioning thinker — you can translate complex platform value into crisp narratives for finance and HR professionals
• - Proven people manager with a track record of hiring, developing, and retaining strong ICs
• - Highly collaborative operator — you align cross-functionally without formal authority
• - Analytical instincts — you build measurement frameworks, set OKRs, and make decisions from data
• - Comfortable with ambiguity and pace — you build systems while running programs simultaneously

Preferred

• - Prior experience in HRIS, HCM, or payroll software
• - Background building partner community programs (advisory boards, peer forums, certifications)
• - Familiarity with accounting industry events and trade organizations (AICPA, CAS conferences, etc.)