HCP Marketing Manager (Stelo)

California, MO (Remote)

$106K/yr – $176K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the HCP marketing strategy for Dexcom Stelo, translating clinical value into compliant messaging, planning and executing paid media campaigns, and enabling field teams while partnering with Medical, Legal, and Regulatory to ensure timely approvals and lead generation across digital touchpoints.

  • Own the HCP marketing strategy and messaging across channels
  • Lead cross-functional approvals and compliant asset development

Job Description

Responsibilities

  • Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business
  • Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels
  • Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams
  • Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action
  • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
  • Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways
  • Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs
  • Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
  • Experience developing HCP marketing strategies across paid media, digital, and sales enablement
  • Strong working knowledge of MLR processes and regulated promotional environments
  • Proven ability to manage multiple projects and stakeholders simultaneously
  • Excellent communication, collaboration, and execution skills

Benefits

  • A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community .
  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Dexcom logo

Dexcom

3.7 Glassdoor

Empowering People to Take Control of Health Dexcom Corporation (NASDAQ DXCM) has been a pioneer in glucose sensing for more than 25 years. Since 1999, we have developed innovative technologies that transformed how people manage diabetes. Our products are part of people’s daily lives, empowering them to live confidently and feel more in control, free to pursue their dreams. Headquartered in San Diego, California, with operations around the world, Dexcom leads by listening to the needs of users, caregivers, and providers, to simplify and improve glucose management.

Founded in 1999
San Diego, California, US
7.8K employees (293 in marketing)
68% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$211.9K
Traffic Source Mix
Search
36.7%
Direct
50.2%
Referral
7.3%
Social
3.8%
Paid
1.9%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
233 (3% of company)
Median Career Experience
14 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.2B
Last Raise
Post IPO Debt, 3 years ago

Recent News