GVP, Product & Solutions Marketing

Santa Clara, CA (Hybrid)

$284K/yr – $482K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

Job Summary

Own the portfolio level narrative and category strategy for Autonomous IT solutions while driving an AI-native category at executive level, aligning global GTM, and building and leading a high-impact product and solutions marketing organization.

  • Own the category narrative and executive-level positioning across multiple products
  • Lead global GTM and cross-functional collaboration with marketing, product, and sales
  • Build and scale a world-class marketing organization and a library of customer proof points

Job Description

Responsibilities

  • Set the portfolio-level narrative and category strategy for Autonomous IT solutions
  • You drive the AI-native category play at an executive level: positioning, thought leadership, and external representation with customers, analysts, our customer advisory boards and the industry at large
  • Work with a tremendously deep bench of talent across marketing, sales and product on the most exciting innovations
  • Define integrated campaigns, GTM strategy alignment and activation at global scale
  • Partner with global marketing, product management, sales, solution consulting, and the partner ecosystem at an executive level
  • Build a portfolio-wide library of customer proof points spanning industries and use cases how customers realize value with Autonomous IT
  • Build, lead, and grow an organization of product and solutions marketing leaders who can execute at this altitude, including hiring and developing the next layer of category and narrative talent.
  • Qualifications - 15+ years in product marketing, product management, or marketing leadership, including senior experience owning positioning and go-to-market strategy across multiple products or a portfolio, with demonstrated executive presence, not just a single product line.
  • - Direct experience in IT operations, IT service management, IT operations management, security, or adjacent enterprise software, with the technical fluency to speak credibly with IT executive buyers and their teams.
  • - A track record of building category or platform narratives at an executive level you can point to work where several product stories became one bigger story the market and analysts bought into.

Requirements

  • 15+ years in product marketing, product management, or marketing leadership, including senior experience owning positioning and go-to-market strategy across multiple products or a portfolio, with demonstrated executive presence, not just a single product line.
  • Direct experience in IT operations, IT service management, IT operations management, security, or adjacent enterprise software, with the technical fluency to speak credibly with IT executive buyers and their teams.
  • A track record of building category or platform narratives at an executive level you can point to work where several product stories became one bigger story the market and analysts bought into.
  • Proven ability to lead and grow global product marketing teams
  • Fluency in AI-native product marketing.
  • Comfortable moving between board- and analyst-level narrative work and hands-on execution decks, talk tracks, and campaign briefs included.
  • Bachelor's degree required, MBA preferred.
  • Up to 25% travel to support customer, analyst, and industry events.

Benefits

  • We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$284K/yr – $482K/yr

Taken straight from the job posting.

See all ServiceNow salaries

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

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GVP, Product & Solutions Marketing

ServiceNow · Santa Clara, CA · Hybrid