Guerrilla Marketing Associate

New York City, NY (Remote)

$75K/yr – $100K/yrMid LevelFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead end-to-end real-time stunt activations from concept to post-event analysis, coordinating fast cross-functional approvals and rapid content distribution while tracking engagement trends.

  • Own idea-to-execution for live stunts and quick content capture
  • Drive fast clearance with social, legal, and design teams and measure EMV and impressions

Job Description

Responsibilities

  • Spot cultural moments as they're happening and pitch a stunt idea fast, before the moment cools off.
  • Build the stunt yourself, from concept to execution. That can mean writing the idea, coordinating a quick vendor or prop, or lining up whatever it takes to make it real.
  • Get it live fast. A 6am group chat idea should be able to go live by lunch, with you driving it the whole way.
  • Capture the content and get it into the hands of the right distro and meme accounts, the ones that actually move the needle, not just the ones with the biggest following.
  • Coordinate quickly with social, partnerships, legal, and design to get things approved and out the door without slowing down or causing a mess.
  • Track performance after the fact. Pull EMV and impressions, but also pay attention to the reactions and momentum that don't show up in a spreadsheet.

Requirements

  • You need to already be online in a way that's hard to fake. We can teach vendor management and budgets. We can't teach someone to feel what's happening on the internet in real time.
  • If you've ever run a meme account, built something out of nothing on social media, or have opinions about sports and X drama from eight months ago that nobody asked for, you're probably our person.

Preferred

  • You've pulled off a stunt or activation before, something that lived in the real world, not just a feed
  • You get how clipping works
  • Time spent inside gaming, streaming, or creator culture
  • A content background: run a meme account, done creator or influencer partnerships, or built an audience from scratch
  • A sports brain, close enough to the action to feel a moment breaking before it trends

Benefits

  • Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • Home office stipend
  • A connected virtual-first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
Underdog logo

Underdog

4.0 Glassdoor

We’re the fastest-growing sports gaming company ever. Our mission is to build innovative games and products for American sports fans. Founded in 2020, our team built three of today's most widely played fantasy games and successfully launched the largest contest in the history of fantasy sports: a $15M NFL Best Ball tournament -- and there’s a lot more to come! Underdog’s modern tech environment and in-house product development allow us to continuously deliver the best experiences for our users.

Founded in 2020
Brooklyn, New York, USA
619 employees (92 in marketing)
82% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
2.8M
Traffic Source Mix
Search
19.8%
Direct
77.9%
Referral
2%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~622

Marketing Team

Marketing Team Size
57 (9% of company)
Median Career Experience
9 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$115M
Last Raise
$70M
Series C, 12 months ago

Funding History

  • Mar 2025
    Series C • $70M
  • Jul 2022
    Series B • $35M
  • May 2021
    Series A • $10M

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