GTM Strategy (Founding)

San Francisco, CA (Hybrid)

$145K/yr – $195K/yrSenior LevelFull time

Posted 13 days ago

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Job Summary

Own and execute high-priority GTM initiatives, refine market positioning and narratives, lead cross-functional product launches, and build scalable growth and enablement programs; also evaluate partnerships and derive insights from data to continuously improve GTM performance.

  • Own high-priority GTM initiatives with leadership
  • Drive product launches and cross-team collaboration
  • Create sales enablement and market research to inform strategy

Job Description

Responsibilities

  • Partner with leadership to identify and execute high-priority GTM initiatives.
  • Develop and refine Pallet's market positioning, messaging, and customer narratives.
  • Lead product launches and coordinate execution across product, engineering, sales, and marketing.
  • Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral.
  • Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts.
  • Evaluate and build strategic partnerships that expand distribution, awareness, or product adoption.
  • Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
  • Build customer case studies and proof points that support enterprise sales efforts.
  • Improve operational processes across marketing, sales, and customer-facing teams.
  • Conduct market, competitive, and customer research to inform strategy and prioritization.

Preferred

  • Experience in growth, product marketing, partnerships, business operations, or revenue operations.
  • Familiarity with B2B SaaS and enterprise sales motions.
  • Experience working directly with sales teams and customer-facing functions.
  • Experience building processes from scratch in an early-stage company.

Benefits

  • 🩺 Health, Vision, and Dental benefits
  • 🏝️ Flexible PTO
  • ➕ Life Insurance and Accidental Insurance
  • ❤️‍🩹 Short-Term Disability Coverage
  • 💸 Generous salary and equity for all staff
  • 🪜 401k option; helping you save for the future
  • 📚 Yearly learning and development stipend
  • 🚌 Commuter benefits for Bay Area employees
  • 🚘 Uber ride stipend if you ever have to work late in the office
  • 🏡 Remote office home stipend to get you comfy in your space
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Founded in 2025
Paris, Île-de-France, FRA
4 employees

Traffic Signals

Monthly Visitors
239.8K
Traffic Source Mix
Search
70.6%
Direct
19.5%
Referral
8.4%
Social
1%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Roles Posted (Last 30 Days)
8