Responsibilities

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• Own the end-to-end commercial strategy for net-new product features and platform tiers, from initial positioning to multi-channel acquisition campaigns.
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• Turn deeply technical AI capabilities (like generative video, agentic asset creation, and model workflows) into sharp, proof positioning that resonates with our target market.
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• Identify, test, and scale acquisition channels. Optimize the funnel to increase user retention and conversion from free tiers to premium/enterprise tiers.
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• Dive deep into user data and market trends to understand exactly how creators, agencies, or enterprises utilize generative tools, keeping our roadmap aligned with real market demand.
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• Create the collateral, case studies, and framework playbooks necessary to accelerate inbound pipeline and enterprise deals.
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Requirements

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• 5+ years of experience leading product marketing, growth marketing, or GTM strategy, ideally in SaaS, developer tools, or rapidly evolving tech sectors.
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• A strong grasp of the generative AI landscape (image/video generation, creator tools, or agentic workflows)
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• Comfortable diving into analytics to measure campaign performance, map user journeys, and make growth decisions based on hard metrics rather than intuition.
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• The ability to write crisp, direct copy and distill complex technical infrastructure into simple, high-impact value propositions.
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• A strong bias for action. You enjoy building the playbook from scratch, running fast experiments, and wearing multiple commercial hats in an evolving industry.
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