GTM Lead - Real Estate

New York City, NY (Remote)

$200K/yr – $250K/yrSenior Level4+ years expFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Real Estate vertical, driving demand, relationships, and revenue while shaping the GTM and expanding the pipeline through industry events and strategic partnerships.

  • Own the vertical and manage the pipeline end-to-end
  • Develop deep relationships with real estate leaders and ecosystem partners
  • Collaborate on GTM, events, and go-to-market motion improvements

Job Description

Responsibilities

  • Own the Real Estate vertical. Be the true owner of one of our most strategic business lines, accountable for pipeline, relationships, and revenue.
  • Drive the full conversion cycle. Generate demand through targeted outreach, run a clean and prioritized pipeline, and guide prospects through quoting, binding, and onboarding with clear communication and follow-through.
  • Build the Real Estate relationship map. Develop deep relationships with principals, GPs, asset managers, and CFOs at owners, developers, syndicators, REITs, and property managers, plus the broader ecosystem: real estate and prop tech investors (e.g., Fifth Wall, MetaProp, Camber Creek, Moderne Ventures, Navitas Capital), capital partners and lenders, industry associations (BOMA, NAIOP, IREM, ICSC, ULI, NAA, NMHC), and the brokerage community.
  • Be present where the category is. Represent With Coverage at ICSC Las Vegas, ULI Fall and Spring Meetings, NAREE, NMHC Annual Meeting, NAA Apartmentalize, and other industry events; cultivate the connectors who shape deal flow.
  • Shape the GTM playbook. Partner with the Real Estate Insurance Lead to refine messaging, packaging, and ICP definition; bring structured product and underwriting feedback that reflects how real estate operators actually buy and what they need.
  • Build a durable pipeline. Expand referral networks (capital partners, mortgage brokers, prop tech founders, real estate attorneys, accountants) and identify new go-to-market motions to consistently grow qualified opportunities.

Requirements

  • 4+ years in commercial real estate or real estate-adjacent operating, advisory, or sales roles. Examples include an owner, operator, developer, REIT, syndicator, or property manager (acquisitions, asset management, finance, IR, BD), a real estate or prop tech VC, a CRE brokerage, a real estate lender or capital markets desk, or management consulting / investment banking with significant real estate coverage
  • Working knowledge of how real estate operators actually run: asset classes (multifamily, office, retail, industrial, mixed-use), deal structures (GP/LP, JVs, syndications, fund vehicles), property management economics, and the risks that come with each stage from development to disposition
  • Proven relationship manager and networker. You have built and worked a category network, and you can credibly sit across the table from a principal, asset manager, CFO, or capital partner
  • Strong B2B sales instincts; comfort owning six to seven figure deals from prospect to close
  • Excellent written and verbal communication and executive presence. You will be the face of the brand in this category
  • High-ownership operator: comfortable with ambiguity, fast-moving, and willing to put in the work to compound a vertical from the ground up
  • Quick learner who can get smart on insurance products fast (we will teach you)

Preferred

  • Existing relationships across CRE owners and operators, prop tech investors, capital partners, or industry associations (BOMA, NAIOP, IREM, ICSC, ULI, NAA, NMHC)
  • Prior experience in insurance, financial services, or another regulated B2B sale
  • Have personally felt the pain of buying or managing real estate insurance (property, GL, builders risk, environmental, EPLI) and have opinions about what is broken

Benefits

  • Competitive compensation that includes equity
  • Comprehensive benefit plans for medical, dental, vision, life, and disability
  • Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
  • Human Interest: 401(k) provider
  • Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Collaborative, transparent, and fun culture
WithCoverage logo

WithCoverage

The insurance brokerage industry is ready for a new standard: ambitious businesses often overpay for insurance, are inadequately protected, and are left with a non-transparent, disorganized experience. Most businesses don’t have an in-house Risk Management Team. That’s where we come in.WithCoverage provides ambitious businesses with a Modern Risk Management Solution. An expert team and powerful technology – designed to protect you today and as you scale.A few of our clients include: GoPuff, Chomps, Hungryroot, Blank Street, Bombas, Eight Sleep, Bluestone Lane, Salt & Straw, Kitsch, Happy Dad, and Elephante.

New York, New York, USA
61 employees (7 in marketing)

Traffic Signals

Monthly Visitors
32.8K
Traffic Source Mix
Search
28.7%
Direct
49%
Referral
7.7%
Social
13.1%
Paid
1.4%

Headcount Trend

Current headcount: ~61

Marketing Team

Marketing Team Size
7 (11% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Series B