Responsibilities

• Develop and deliver end-to-end GTM strategies and frameworks, which are scalable and repeatable
• Oversee strategy, execution, and performance of cross channel marketing campaigns to drive awareness, adoption, and engagement
• Partner with product teams to develop roadmaps for experimentation and feature development
• Utilize customer research to develop insights and brand positioning
• Advocate for the optimal customer experience

Requirements

• Experience in Excel and PowerPoint
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Bachelor's degree in marketing, advertising, business or equivalent
• Experience owning/driving roadmap strategy and definition
• 4+ years of professional non-internship marketing experience
• Experience equally comfortable building strategic marketing plans and executing at a tactical level

Preferred

• Knowledge of SQL
• Experience automating a complex process
• Experience managing external partners to develop marketing programs

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave