Growth & Strategy Lead, GTM @ Shelf

New York City, NY (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end growth delivery with cross-functional ownership across campaigns, messaging, automation, and experiments, turning leadership ideas into scalable programs that move quickly and leverage AI and modern tools.

  • Growth & GTM Execution: transform rough ideas into campaigns, workflows, and experiments that drive pipeline across paid, outbound, and ABM channels.
  • Narrative & Systemization: craft compelling copy, positioning, and brand narratives while building repeatable automation and GTM systems.
  • Cross-functional Collaboration: partner with engineering/product on integrations and data-driven optimization to scale impact.

Job Description

Responsibilities

  • Act as a high-leverage utility player on the core team. Turn ambiguous asks into finished deliverables across growth, operations, content, events, systems, and strategy.
  • Take a one-line idea from leadership and turn it into execution
  • Build campaigns, narratives, workflows, analyses, and experiments from scratch
  • Bring strong creative instincts across copy, messaging, positioning, and brand
  • Think from first principles and move quickly without waiting for perfect clarity
  • Leverage AI, automation, and modern tooling to operate with outsized impact
  • Build systems that automate repetitive work and increase company throughput
  • Own growth initiatives end-to-end, from strategy through execution and measurement
  • Launch and optimize pipeline-generating campaigns across paid, outbound, and experimental channels

Requirements

  • 8–10 years of experience with the ability to contribute across functions from day one
  • Based in or near New York City and excited to work in person with the team
  • Experience in top-tier consulting, strategy, or similarly demanding problem-solving environments
  • Early-stage startup experience, ideally as a founder, founding team member, or early operator
  • Experience with Salesforce, HockeyStack, Gong
  • Experience with Lemlist, Clay, ZoomInfo, Pardot

Preferred

  • Background in team sports or other highly competitive environments; collaborative, resilient, and team-first

Benefits

  • A seat on the core team at the most critical inflection point in our company's history
  • Comprehensive health and wellness packages
  • Open PTO
  • Realistic, clearly communicated expectations
  • Team-wide aligned values and goals
Shelf logo

Shelf

4.5 Glassdoor

Shelf is the next generation knowledge platform that helps you eliminate bad data in your documents and files before they go into an LLM and become bad answers.

Founded in 2015
Stamford, Connecticut, USA
225 employees (20 in marketing)
84% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
117.6K
Traffic Source Mix
Search
47%
Direct
40.6%
Referral
8.2%
Social
3.5%
Paid
0.6%

Headcount Trend

Current headcount: ~227

Marketing Team

Marketing Team Size
11 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$60.7M
Last Raise
$52.5M
Series B, 5 years ago

Funding History

  • Aug 2021
    Series B • $52.5M
  • Sep 2020
    Series A • $6M
  • Jun 2017
    Seed • $2.2M