Responsibilities

• Develop and help lead marketing strategy/vision to achieve overall business objectives and revenue goals.
• Influence and partner with cross functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives.
• Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators.
• Partner with Product leadership team as well as key business partners to ensure understanding of/alignment on marketing strategy/plans and strategic priorities.
• Develop and manage project budgets/forecasts. Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines.