Growth Strategist for Credit Card at Citizens | Westwood, MA | $155K/yr – $200K/yr

Citizens

Growth Strategist for Credit Card

Westwood, MA (Hybrid)

$155K/yr – $200K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth for Citizens' Credit Card marketing by leading integrated, cross-channel plans and risk-managed execution.

Own development and execution of multi-channel marketing plans aligned to revenue goals.
Must-have: Deep Credit Card marketing experience across digital, direct, and PR.
Standout: Broad cross-functional leadership and regulatory compliance focus.

Job Description

Responsibilities

As a Growth Strategist for Credit Card, your primary responsibilities are to nurture and build brand equity for Citizens' card offerings using contemporary marketing methods to drive interest, adoption and usage of the various Credit Cards on offer.
This is both a strategic and executional role in which you will lead the development, advocacy, execution, assessment, and continuous improvement of integrated marketing plans.
Primary responsibilities include:
Develop and help lead marketing strategy and vision to achieve overall business objectives and revenue goals
Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans (spanning all channels – media (paid/earned/mass), digital, direct mail, email, social, collateral, etc. to achieve business line goals and objectives.
Manage a team to help execute on plans across acquisition and portfolio management.
Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators
Partner with the Credit Card business leadership teams as well as key business partners to ensure understanding of and alignment on marketing strategy/plans and strategic priorities
Navigate and prioritize requests from various line of business stakeholders while continuing to play the role as a thought leader and expert in this space
Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines
Ensure closed-loop analytics to measure marketing performance vs. forecast and continually refine

Requirements

Strong ability to think strategically and creatively
Credit Card marketing experience including advertising, direct, digital and public relations
Strong channel experience in digital marketing including search, display, social and content
Experience developing insightful and clear creative, marketing, advertising and/or media briefs, using research, data, personas, and customer journey maps
Ability and desire to work well within a team and test and learn
Experience managing directly/indirectly/influencing
Ability to review data, interpret results and create actionable and measurable strategies
Ability to manage multiple projects simultaneously while delivering on schedule/budget
Excellent interpersonal and communication skills
A go-getter and a doer who is accountable and has high expectations for their work

Benefits

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.
Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.
For an overview of our benefits, visit https://jobs.citizensbank.com/benefits

Citizens

3.7 Glassdoor

At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens.You’re made ready and so are we. #MadeReady

Providence, Rhode Island, USA

23K employees (491 in marketing)

www.citizensbank.com

69% recommend to a friend

81% CEO approval