Growth Specialist

USA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 2 months ago

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Job Summary

Drive B2B marketing and go-to-market for US LIS/LIMS healthcare tech with hands-on execution.

  • Own GTM, positioning, and demand generation for US markets.
  • Must-have: 5+ years in B2B marketing.
  • Standout: Startup mindset with hands-on marketing, sales, and product collaboration.

Job Description

Responsibilities

  • Develop and execute the company’s marketing and go-to-market strategy for the US market
  • Build positioning and messaging for our LIS and healthcare technology solutions
  • Launch and manage demand generation and lead generation initiatives
  • Work closely with sales, product, implementation, and leadership teams
  • Create and optimize outbound, content, digital, and partnership marketing initiatives
  • Help expand the company’s presence within laboratories, healthcare organizations, and diagnostic networks
  • Support conference, event, webinar, and industry outreach activities
  • Analyze market trends, competitors, customer feedback, and growth opportunities
  • Contribute directly to pipeline growth and commercial expansion efforts
  • Build scalable marketing processes suitable for a fast-growing startup environment

Requirements

  • 5+ years of experience in B2B marketing
  • Experience in MedTech, healthcare technology, healthcare SaaS, laboratory technology, or related industries
  • Strong understanding of startup environments and fast-paced execution
  • Ability and willingness to work hands-on, not only manage external vendors or teams
  • Experience with go-to-market strategy, positioning, and demand generation
  • Experience working closely with sales and product teams
  • Strong communication and strategic thinking skills
  • Experience working with the US market
  • Fluent English

Preferred

  • Experience with LIS/LIMS, laboratory software, diagnostics, or clinical laboratory workflows
  • Existing network within healthcare, diagnostics, or laboratory industries
  • Experience marketing complex B2B healthcare IT products
  • Experience in early-stage or scaling startups

Benefits

  • Paid vacation days and flexible time-off policy
  • Remote format with flexible work arrangements
  • Opportunity to influence company strategy and market expansion
  • Direct impact on the growth of an international healthcare technology company
  • Fast-moving startup environment with significant ownership and autonomy
  • Opportunity to work on a meaningful product that improves laboratory and healthcare operations
Life Data Lab, LLC logo

Life Data Lab, LLC

Life Data Lab (LDL) is a rapidly growing company comprised of dedicated and experienced healthcare professionals who share the ambitious goal of improving the software used by medical professionals and laboratories. In response to deficiencies faced in current generation software, we developed the VIVICA Laboratory Information Management System (LIMS).This cutting-edge technology centralizes databases into one user-friendly platform, allowing doctors and patients alike to make more timely and well informed decisions. Using our years of experience in Laboratory Management to create modern solutions, we have identified key challenges in healthcare which we aim to address: ✔️ smoothly running a laboratory and medical processes, which we have a deep understanding of;✔️ current technologies facing challenges in providing adequate and prompt communication;✔️ obstacles facing doctors and patients in making well-informed and timely treatment decisions;✔️ growing need for technology systems that can quickly and accurately share information between systems.We believe that the future of healthcare is founded on three pillars: Service, Analysis, and Progress.

New York, New York, USA
27 employees (4 in marketing)

Traffic Signals

Monthly Visitors
81
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
2 (7% of company)